Brand Manager

Role Overview

• Develop and execute the marketing strategy for assigned brands. Direct the development of subsequent marketing objectives per product line and region to ensure alignment.
• Provide up-to-date and accessible communication channels (e.g., web, apps, print and digital content) internally and externally to allow easy access to relevant information.
• Review data gathered via analytics and other sources to ensure that messaging goals are being met.
• Prioritize all projects to ensure that work efforts provide maximum positive impact to NOV.
• Establish scheduled sessions with leadership and technical and sales SMEs to review, assess, and revise the content strategy as needed.
• Ensure all marketing initiatives are relevant and meaningful to the target audience, according to market segment and/or locale, by working with appropriate SMEs up-front and conducting reviews to measure the effectiveness of deliverables. This includes providing content in the appropriate language(s).
• Ensure brand consistency, including visual identity and messaging.
• Project management for the development of marketing assets, including development (requested/managed through corporate project management system), proper storage, and distribution of all marketing collateral for the brand.
• Audit competitor content to stay abreast of industry trends.
• Understand target markets and customers and their needs and drivers.
• Enhance internal and external perceptions of assigned brands through PR and advertising efforts (sponsorships, editorials, white papers, etc.).
• Develop and maintain strong working relationships with leadership in all functional groups to ensure alignment. Collaborate with product line and sales leadership to ensure maximum penetration of market segments.
• Plan and oversee advertising and promotion activities including but not limited to print, online, electronic media, social media, and direct mail.
• Work with the legal team to register trademarks as applicable. Maintain a library of trademark specimens for renewal. Also store copies of trademark certificates as they are awarded.
• Oversee the launch of new products and solutions aimed at current and new market segments.
• Plan, control, and measure marketing budget to ensure expenses align with annual objectives.
• Manage social media channels for the brand.
• Comply with all NOV company and HSE procedures.

Requirements

• 5-7 years product marketing, or holding similar responsibilities such as Brand Management, Communications, or other related experience.
• BA in Marketing or related field.
• Excellent verbal and nonverbal communication skills required.
• Ability to present to audiences at all levels of the organization.
• Proficiency in Microsoft Office suite required.
• Outstanding collaboration and problem-solving skills. Asks good questions to get to the root cause or to analyze the need.
• Strong attention to detail and organizational skills.