Own a comprehensive customer marketing strategy and plan across the lifecycle, with primary accountability for expansion pipeline generation and revenue growth from existing customers
Define goals, success metrics, and reporting for customer programs with direct accountability for expansion pipeline targets, influenced revenue, and stage progression
Design and execute targeted campaigns to drive product adoption, cross-sell/upsell awareness, and qualified expansion meetings
Lead planning and execution for customer-facing experiences: executive councils, user forums, appreciation events, educational webinars, QBR materials, and customer newsletters
Build and manage a formal customer advocacy program including case studies, testimonials, video stories, and reference customers for sales enablement and co-marketing opportunities
Cultivate customer relationships for speaking engagements, peer references, and joint marketing activations
Partner with RevOps to ensure clean lead capture, customer segmentation, opportunity attribution, and systematic follow-up on expansion opportunities
Serve as the quarterback for customer initiatives owning timelines, stakeholders, and follow-through to ensure programs launch smoothly and drive measurable outcomes
Track program spend, manage budgets, and communicate pacing/variance proactively to leadership

Bachelor's Degree in Marketing, Communications, Business, or related field
5+ years of experience in Customer Marketing, Customer Success Marketing, or Lifecycle Marketing within B2B environments
Experience within the Logistics, Supply Chain, or SaaS industries preferred
Deep understanding of customer lifecycle stages and how marketing drives retention, adoption, and expansion
Exceptional written and verbal skills for customer storytelling, executive communications, and cross-functional enablement
Proven ability to cultivate authentic relationships with customers and turn them into brand advocates
Proficiency in Salesforce (for customer tracking and segmentation) and HubSpot/Marketo (for lifecycle campaign execution)

Access to experts and resources for your Learning & Development journey
Opportunity for internal mobility
Employee referral bonus program
Employee Resource Groups (ERGs)
Annual fundraising and volunteer events to give back to communities
Paid time off, floating holidays, time off to volunteer and rollover
Paid parental leave
Medical, dental, vision and 401k plans (with match)
Flexible spending account, mass transit and dependent care plans available
Health savings account, with a annual company contribution for plan participants
Short-term and long-term disability; life insurance policies subsidized by company
Additional benefits including pet insurance, accident care, access to legal advice and more

Customer Marketing Manager

Key skills