Collaborates with the entire Marketing team in the development and implementation of innovative and strategic employee communications designed to support Geisinger’s strategic plan.
Performs analyses and prepares reports for use in the planning process.
Gathers and interprets primary data accumulated through experience, personal relationships, employee forums, focus groups, surveys, etc. that enable the department and Human Resource leadership to make informed decisions.
Writes, edits, and distributes content designed to increase awareness and understanding among employees and providers on a variety of organizational priorities and initiatives.
Ensures quality standards are maintained.
Co-develops and implements innovative strategies, solutions, and programs designed to support Geisinger’s employee engagement and internal communications goals.
Ensures that employee and internal communications programs capitalize on the integrated nature of the department.
Engages and educates department colleagues to ensure that all activities make the best use of colleagues’ talents, tools and expertise.
Acts as a consultant and makes recommendations to clinical and administrative leaders.
Effectively represents them within Geisinger.
Responsible for understanding strategic plans and goals.
Helps establish and maintain budgets.
Tracks and reports return on investment.
Identifies and effectively communicates strategic opportunities or threats in a timely and credible manner.
Collaborates on the interpretation of data and understands and responds to communications trends.
Generates innovative solutions and ideas that support Geisinger’s mission.
Leads specific, department-wide initiatives that contribute to the success of the department but may not be directly related to his and her day-to-day areas of responsibility.
Works effectively with external vendors: advertising and Public Relations agencies, writing consultants, benefits communications consultants, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.
Requirements
Bachelor's Degree
(Required)
Minimum of 3 years-Related work experience (Required)
Skills: Brand Management, Marketing Channels, Marketing Tasks And Activities, Market Research
Benefits
healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners
atmosphere of collaboration, cooperation and collegiality