Senior Communications Specialist

Role Overview

• Collaborates with the entire Marketing team in the development and implementation of innovative and strategic employee communications designed to support Geisinger’s strategic plan.
• Performs analyses and prepares reports for use in the planning process.
• Gathers and interprets primary data accumulated through experience, personal relationships, employee forums, focus groups, surveys, etc. that enable the department and Human Resource leadership to make informed decisions.
• Writes, edits, and distributes content designed to increase awareness and understanding among employees and providers on a variety of organizational priorities and initiatives.
• Ensures quality standards are maintained.
• Co-develops and implements innovative strategies, solutions, and programs designed to support Geisinger’s employee engagement and internal communications goals.
• Ensures that employee and internal communications programs capitalize on the integrated nature of the department.
• Engages and educates department colleagues to ensure that all activities make the best use of colleagues’ talents, tools and expertise.
• Acts as a consultant and makes recommendations to clinical and administrative leaders.
• Effectively represents them within Geisinger.
• Responsible for understanding strategic plans and goals.
• Helps establish and maintain budgets.
• Tracks and reports return on investment.
• Identifies and effectively communicates strategic opportunities or threats in a timely and credible manner.
• Collaborates on the interpretation of data and understands and responds to communications trends.
• Generates innovative solutions and ideas that support Geisinger’s mission.
• Leads specific, department-wide initiatives that contribute to the success of the department but may not be directly related to his and her day-to-day areas of responsibility.
• Works effectively with external vendors: advertising and Public Relations agencies, writing consultants, benefits communications consultants, strategic communications experts, information services vendors, printers, mail houses, videographers, photographers, etc.

Requirements

• Bachelor's Degree
• (Required)
• Minimum of 3 years-Related work experience (Required)
• Skills: Brand Management, Marketing Channels, Marketing Tasks And Activities, Market Research

Benefits

• healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners
• atmosphere of collaboration, cooperation and collegiality