Lead multi-channel paid media strategy across Meta, Google (Search, Display, YouTube, PMAX), TikTok, Reddit and LinkedIn, setting objectives, budgets, testing priorities, and measurement, while collaborating with the performance and media team on execution and optimization
Monitor performance and guide optimization (bids, targeting, ad copy, landing pages) using web analytics to track full-funnel results and accurate attribution
Define and oversee rigorous A/B testing to improve KPIs (CTR, CVR, CPA) and inform ongoing optimization
Prepare detailed performance reports, providing actionable insights, clear summaries of results, and recommendations to stakeholders
Communicate campaign performance, testing roadmaps, and optimization strategies clearly to the marketing team and management
Build and oversee influencer and social media strategy for Affinity groups; setting goals, content guidelines, measurement and budgets
Manage agency partner support for overflow and channel-specific execution; drive tight briefs, and post-mortems.

Bachelor's degree in Marketing, Business, Analytics, or a related field
5+ years of hands-on experience managing high-budget performance/growth media campaigns (SEM, Social, Programmatic, etc)
Strong understanding of performance marketing metrics (CPA, ROAS, LTV, etc.) and experience with conversion rate optimization (CRO)
Ability to translate data into creative direction and guide team on the exact assets, specs, hooks, and storylines needed to win
Hands-on with Adobe, Google Tag Manager, Meta Events Manager and attribution via HubSpot (or similar)
Strong ability to connect business objectives with media performance, translating insights from data into actionable optimizations that drive tangible business results
Demonstrated ability to think analytically, use data to solve problems, and make data-driven decisions
Excellent written and verbal communication skills
For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country
No Canadian work experience required, but must have authorization to work in Canada.

Flexible work arrangements and a hybrid work model
Possibility to purchase up to 5 extra days off per year
Multiple benefits offered to support physical and mental wellbeing, including telemedicine, Wellness account and much more
Share plan & other savings: up to 12% of salary or even more (ask how you could earn guaranteed income for life)

Digital Marketing Strategist

Key skills