Provides leadership for Sutter Health’s marketing operations, analytics, and marketing platforms/technology capabilities
Leads transformation efforts that improve how marketing plans, executes, measures and optimizes work across channels
Establishes the marketing operating model (intake, prioritization, governance, delivery standards, and reporting)
Drives performance measurement
Identifies actionable insights to improve marketing performance and enhance strategy
Develops governance practices and operating rhythms
Leads the adoption and responsible use of artificial intelligence—including agentic AI
Promotes a culture of continuous improvement, experimentation, and learning
Develops and governs standardized workflows across the marketing lifecycle
Leads marketing portfolio management practices to ensure work is aligned to the enterprise strategy
Defines service-level expectations and documentation standards
Partners with marketing leaders and agency teams to improve throughput
Oversees cross-functional project management for complex initiatives
Defines and operationalizes marketing measurement frameworks and KPIs
Establishes dashboards, scorecards, and reporting cadences
Leads the charter for marketing platforms and technology

Bachelor's degree in a relevant field
15 years recent relevant experience
Ability to build trust and influence a diverse range of internal partners
Must have a passion for technology and analysis
Written and verbal communication skills
Analytical capabilities
Experience analyzing datasets and arriving at a conclusion/recommendation and presenting out results
Keen attention to detail and accuracy
Ability to develop productive relationships across different levels of management
Ability to specify requirements, engage with technical partners, and deliver customer centric marketing solutions
Ability to communicate visionary and highly technical concepts to both technical and business audiences
Knowledge of marketing strategies and analytic driven solutions.

Senior Director, Marketing Operations, Analytics

Key skills