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Director, Service Line Marketing at Sutter Health | JobVerse
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Director, Service Line Marketing
Sutter Health
Website
LinkedIn
Director, Service Line Marketing
United States
Full Time
2 weeks ago
$183,643 - $293,841 USD
H1B Sponsor
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Key skills
Go
Analytics
Leadership
Project Management
About this role
Role Overview
Leads enterprise service line marketing strategy.
Serves as the primary marketing partner to service line leaders.
Owns end-to-end go-to-market planning for assigned service lines.
Coordinates cross-functionally with brand, content, web, social, digital, marketing operations, communications, and experience partners.
Provides consultative leadership and ensures campaign excellence.
Requirements
Equivalent experience will be accepted in lieu of the required degree or diploma.
Bachelor's: Business Administration, Digital Marketing, E-Commerce, Marketing, or related field
12 years recent relevant experience.
Deep understanding of the quickly-evolving digital marketing space.
Knowledge of the online media space with regard to healthcare products/services.
Expert financial understanding of coordinated efforts of a multimodal digital solution.
Working familiarity with segmentation, influencer marketing, and online behavioral advertising.
High degree of understanding and knowledge regarding online ad exchanges, google analytics, or other web analytics systems.
Business acumen and exceptional analytic skills.
Advanced knowledge of digital and traditional marketing.
Working knowledge of selecting/hiring third-party talent for creative services, graphic design.
Project management skills including: conceptualization, analysis, planning resources, managing milestones and objectives.
Benefits
Yes
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