Leads enterprise service line marketing strategy.
Serves as the primary marketing partner to service line leaders.
Owns end-to-end go-to-market planning for assigned service lines.
Coordinates cross-functionally with brand, content, web, social, digital, marketing operations, communications, and experience partners.
Provides consultative leadership and ensures campaign excellence.

Equivalent experience will be accepted in lieu of the required degree or diploma.
Bachelor's: Business Administration, Digital Marketing, E-Commerce, Marketing, or related field
12 years recent relevant experience.
Deep understanding of the quickly-evolving digital marketing space.
Knowledge of the online media space with regard to healthcare products/services.
Expert financial understanding of coordinated efforts of a multimodal digital solution.
Working familiarity with segmentation, influencer marketing, and online behavioral advertising.
High degree of understanding and knowledge regarding online ad exchanges, google analytics, or other web analytics systems.
Business acumen and exceptional analytic skills.
Advanced knowledge of digital and traditional marketing.
Working knowledge of selecting/hiring third-party talent for creative services, graphic design.
Project management skills including: conceptualization, analysis, planning resources, managing milestones and objectives.

Director, Service Line Marketing

Key skills