Vice President, Marketing Technology

Role Overview

• Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow.
• Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem.
• Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms.
• Evolve our current capabilities around web measurement, testing, and compliant tracking.
• Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems.
• Partner with Growth Marketing to integrate and enable external advertising vendors.
• Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations.
• Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance.
• Own the implementation, documentation and maintenance of web privacy tools (Osano).
• Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements.
• Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives.
• Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech.
• Stay abreast to the latest development in the marketing technology space and ensure our systems are AI-ready for a fast transition to emerging technologies.

Requirements

• Bachelors degree or a relevant experience
• 10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS
• Familiarity in regulated industries (e.g., HIPAA compliance, GDPR best practices, etc…)
• Familiarity with HTML, CSS, Javascript and Figma
• Familiarity with SEO and Accessibility standards
• Strong project management and organizational skills
• Deep understanding of data models, segmentation, SQL, data workflows and interfaces
• Attention to detail with an analytical mind and outstanding problem-solving skills
• Outstanding communicator, collaborator and teammate

Tech Stack

• JavaScript
• ServiceNow
• SQL

Benefits

• Excellent benefits: medical, dental, vision, effective day 1 of employment
• 401K with match
• Generous PTO plus paid holidays
• Paid parental leave
• Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands