Lead the strategic launch and lifecycle marketing for your assigned product(s).
Act as the primary project owner for product launches, creating and managing the cross-functional roadmap.
Establish and maintain the "connective tissue" between departments.
Develop and refine differentiated messaging that resonates with complex healthcare personas.
Design and execute full-funnel campaigns, from top-of-funnel thought leadership to bottom-of-funnel sales tools.
Equip the sales and account management teams with internal playbooks, pitch decks, battle cards, ROI calculators, etc.
Conduct deep-dive research on the PACE landscape, regulatory shifts, and the competitive landscape.
Work with Client Delivery and Account Management to showcase powerful testimonials, case studies, and proof points.

5–8+ years in B2B Product Marketing, with at least 2 years specifically in Healthcare Technology (SaaS/EMR/Health IT).
Strong understanding of value-based care, Medicare/Medicaid reimbursement models, and geriatric care.
Exceptional organizational and project management skills.
Proven ability to manage complex, multi-month launch timelines involving 5+ departments and dozens of stakeholders.
Excel at "leading without authority" to ensure GTM timelines align with product and implementation capabilities.
Proven track record of managing complex product launches and hitting pipeline or revenue-based KPIs.
Ability to translate technical features into business-oriented benefits.
Exceptional writing and storytelling skills.
Proficiency in using tools like HubSpot to measure the impact of GTM strategies and optimize the sales funnel.

Senior Product Marketing Manager

Key skills