Build and expand a new CRM system as the single source of truth for all customer data and customer interactions
Design, implement and optimize email marketing campaigns, lead-nurturing programs, and other automated marketing activities across the entire customer lifecycle
Analyze, segment and activate customer data to ensure targeted, relevant audience engagement
Train team members and other departments on marketing automation and CRM best practices

University degree in Marketing, Business Administration, Information Technology, or a comparable qualification
At least 5 years of professional experience in CRM and marketing automation
Strong knowledge of marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Salesforce Marketing Cloud, Microsoft Dynamics 365 Customer Insights) and CRM systems (e.g., Salesforce, Microsoft Dynamics)
Experience creating and executing email marketing campaigns and lead-nurturing programs in a B2B environment
Excellent communication and project management skills, strong consultative abilities and confident stakeholder management
Solution-oriented, independent working style, strong analytical skills and experience in data analysis and segmentation, and proven team player

Strong team spirit and camaraderie in a successful working environment
Tailored onboarding and the opportunity to contribute your own ideas
Flexible working hours based on trust and remote work options with appropriate technical equipment
Active support for your development through IT and non-IT training
Performance-based compensation and additional employee benefits

Senior CRM and Marketing Automation Manager

Key skills