Design and maintain the company's customer segmentation framework, defining key audience segments based on behavioral, demographic, psychographic, and firmographic data
Lead the development of detailed audience personas that bring segments to life and guide marketing messaging, channel strategy, and product positioning
Identify and prioritize high-value customer segments and emerging audience opportunities that align with business growth objectives
Take ownership of ambiguous, high-priority strategic challenges identified by leadership, defining the problem, developing hypotheses, and driving end-to-end solutions
Lead cross-functional strategic initiatives from problem identification through research, analysis, recommendation development, and implementation planning
Synthesize complex, multi-faceted business problems into structured frameworks and actionable work streams
Build business cases and strategic recommendations for new market entries, product launches, partnership opportunities, or significant pivots in marketing strategy
Serve as the voice of the customer across the organization, ensuring customer insights inform strategy across Marketing, Product, Sales, and Customer Success
Build and lead a high-performing team of strategists, researchers, and analysts.

15+ years of experience in marketing strategy, market research, customer insights, or related analytical roles
10+ years of people management experience, with a track record of building and developing high-performing teams
Deep expertise in customer segmentation methodologies, research design, and statistical analysis
Experience in end to end customer management
Proven ability to translate complex data and research into compelling narratives and actionable recommendations
Strong business acumen with experience partnering with senior leadership on strategic initiatives
Excellent communication and presentation skills, with the ability to influence stakeholders at all levels
Experience with research tools and platforms (e.g., Qualtrics, UserTesting, quantitative analysis software)
Bachelor's degree required; MBA or advanced degree in marketing, statistics, psychology, or related field preferred.

Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.
Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
Supports flexibility
We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

Senior Director, Growth & Marketing Strategy

Key skills