Senior Customer Development Manager, Retail

Role Overview

• Lead customer-level 4P management in collaboration with cross-functional teams including Lavazza and Broker partners – Sales, Marketing, RGM, Broker Partner.
• Lead monthly category and assortment reviews to identify opportunities and gaps and course correction plans.
• Deliver customer-specific category and brand insights, actions, and course correction plans.
• Coordinate execution of critical promotional periods and ensure readiness.
• Lead monthly internal Customer Business Reviews (CBR) to align on performance and priorities.
• Support Sales Team and Brokers in customer meetings with strategic insights and materials.
• Define and communicate customer planning calendars aligned with Joint Business Planning (JBP) processes.
• Establish quarterly/bi-annual Customer Business Reviews to support strategic mid/long term planning.
• Lead development of customer annual selling stories and support customer meetings as needed.
• Partner with Activation Home associate to define and maintain the Customer Picture of Success (PICOS).
• Align customer activation plans and budget to amplify National Marketing key focus periods and customer key focus periods to drive performance KPIs.
• Evaluate program effectiveness and ROI to recommend optimization strategies for future activations.
• Partner with Activation Home associate and agency to ensure flawless program execution.
• Align with National Category Management on strategic principles and cascade relevant guidance to customer level.
• Manage key stakeholders to ensure alignment and execution to achieve customer objectives and align internal leadership to customer-specific strategies, KPIs, and execution plans – Leadership, Marketing, Sales, RGM, Channel Strategy.
• Contribute to Local/HQ Business Reviews to communicate customer updates, wins, and risks across the organization.
• Collaborate with RGM, Sales, and Finance to establish sustainable customer P&Ls and co-pilot customer planning tools (TPM/Salesforce) in partnership with cross functional team.

Requirements

• Four year degree from an accredited institution or applicable experience
• 5+ years working experience in CPG Trade Marketing, Category Management, Sales, Sales Planning or Marketing required
• Experience supporting Retail/e-retail channels and customers required
• Intermediate/Advanced skills in MS Office (Excel, PPT) required
• Experience with syndicated data tools for Retail, examples
• Nielsen, IRI, Numerator, etc
• Experience with syndicated data tools for eComm, examples
• Amazon Retail Analytics, Market Share, Helium, etc
• Must be able to effectively function in matrix organization and leverage influence and negotiation skills to drive effective cross functional collaboration
• Strong written and verbal communication skills; comfortable presenting (virtually and in-person) to Executive Leadership and cross functional leadership and peers
• Strong story telling capabilities to diagnosis complex business issues, visualize the data, identify the insights, and recommend clear action plans
• Ability to work in an environment of tight deadlines, and to consistently challenge and be challenged on performance results.
• Highly agile and thrives in a fast paced working environment with an entrepreneurial mindset
• Strong collaboration and influence skills with the ability to work well cross functionally with all levels of the organization
• peers to Executives
• Occasional Travel Required, up to 20% annually

Benefits

• Competitive Medical, Vision, Dental Benefits
• 401K Package
• Employee Assistance Program
• Hybrid Work Schedule
• Ability to be barista certified
• Tuition Reimbursement
• Performance Development Plans
• Employee Discounts
• Summer Friday’s (Memorial Day Weekend – Labor Day Weekend)
• Flexible business casual dress code
• jean friendly!
• Free coffee, anytime!