Define and execute an awareness strategy for Cytiva’s nucleic acid therapeutics capabilities, targeting CDMOs, biotechs, and biopharmas focused on advanced therapy manufacturing.
Prioritize segments, craft value propositions, develop positioning, and select the most effective channels to reach potential customers.
Drive education‑led demand by delivering webinars, workshops, user‑group events, and thought‑leadership content—such as case studies and technical talks—and track reach and engagement to demonstrate growing awareness and qualified interest.
Lead integrated, omni‑channel campaigns—website pages, email nurtures, targeted outreach, and account‑based marketing (ABM)—and align closely with Commercial and Field Marketing teams to convert interest into discovery calls.
Activate ecosystem partnerships (e.g., cross-business-unit and cross-OpCo) to expand reach through joint marketing efforts and conferences.
Capture the voice of the customer and drive continuous improvement by using customer insights and data analysis to refine marketing efforts, establishing clear KPIs (awareness, engagement, qualified conversations), and applying Danaher Business System methods to optimize performance

Bachelor’s degree in a relevant field (marketing or business).
5+ years in marketing or product management within life sciences, biopharma, or CDMO
Demonstrated product/services launch success (end‑to‑end launch ownership with measurable outcomes).
Proven experience owning a portfolio revenue target and driving growth through campaigns and GTM execution.
Budget management experience aligned to organizational goals (planning, tracking, optimization).
Ability to travel: 8-10% (customer visits, internal meetings, key conferences)

Global Marketing Manager, Nucleic Acid Therapeutics

Key skills