Affiliate Marketing Lead (Sports Predictions)

Crypto.com is the world's fastest growing global cryptocurrency platform, serving more than 150 million customers. They are seeking an Affiliate Marketing Lead to establish and accelerate the affiliate acquisition channel for their sports predictions product, focusing on driving brand awareness, new customer acquisition, and trading activity.

Responsibilities:

• Own the entire affiliate program lifecycle, transitioning rapidly from partner identification and recruitment to establishing management and optimization processes for the sports predictions product
• Identify and integrate a broad spectrum of partners, including sports publications, display networks, sub-affiliate networks, and strategic API/widget integrations
• Collaborate with or manage specialist external agencies to execute segments of the partnership strategy, ensuring output meets compliance and performance standards
• Partner with the Sports Prediction Growth Hacker to design, test, and implement bespoke affiliate incentives and campaign mechanics
• Integrate the product voice and positioning across all affiliate touchpoints and provide a continuous partner feedback loop to the marketing team to refine US market positioning
• Drive aggressive promotion of key sports events and prediction markets to ensure critical revenue periods are maximized across the partner portfolio
• Maintain a rapid pace to align with product development cycles, ready to promote new features and 'Top X in Y sport' markets at short notice
• Adapt swiftly to unexpected changes in state or federal regulations, product feature availability, and volatility-driven budget adjustments
• Act as the primary interface for compliance, collaborating with Legal and Compliance teams to overcome ambiguities and implement scalable, compliant solutions
• Manage the partner vetting process, ensuring regular exchange of affiliate data with the Compliance department
• Utilize Impact.com regulated compliance software to review partner content against prohibited keywords and legal guardrails
• Utilize Tableau and Impact.com reporting to measure and communicate growth and channel value to senior leadership
• Attend key US-based industry events and conferences alongside the team to recruit partners and represent the product

Requirements:

• 5+ years of experience managing and building affiliate programs, specifically within US Sports Betting (OSB), financial services, or regulated gaming
• Proven experience in building an affiliate program from scratch or launching a new acquisition channel in a highly regulated market
• Expert technical proficiency with Impact.com is a must
• Commercial Closing Skills: A strong negotiator able to rapidly secure mutual partnership agreements and manage agency relationships
• Self-Starter Temperament: Ability to thrive under pressure, meet tight deadlines, and find solutions in ambiguous environments
• Technical proficiency with AppsFlyer or similar mobile attribution platforms
• Experience working with API/widget integrations and non-traditional partner types
• Experience navigating US state-level considerations for gaming or financial products