Lead social media strategy and execution for gaming marketplace initiatives, ensuring alignment with overall brand voice, social strategy, and business objectives.
Partner cross-functionally with Marketplace, Product Marketing, and Integrated Marketing teams to translate priorities and campaign goals into actionable social plans.
Develop strategic briefs and content recommendations that guide creative teams in producing culturally relevant, high-performing social content.
Manage day-to-day social operations, including content planning, editorial calendar oversight, copywriting, publishing, community engagement, and light moderation.
Identify and activate timely cultural trends, platform innovations, and creator ecosystem opportunities to drive authentic audience engagement.
Create and elevate content at scale, highlighting creators, user-generated content, and community moments to increase discovery and sustained interest.
Track, analyze, and report on social performance metrics, leveraging data-driven insights to optimize campaigns and demonstrate measurable impact against business goals.

Minimum 5 years of experience within a major game publisher or the gaming industry
3–5 years of experience in social media strategy, planning, goal setting, and execution
3–5 years of strong analytical experience with the ability to translate insights into actionable recommendations
Proven experience managing high-volume social media channels
Demonstrated ability to balance creative thinking with data-driven decision-making
Strong copywriting skills with the ability to adapt tone of voice across platforms
Proficiency in Microsoft Office 365 and native social media analytics tools

Communications Specialist – Gaming

Key skills