Lead Producer, Academy Labs

Role Overview

• Lead end-to-end production strategy and execution for Academy Labs regional events, INBOUND, and GROW activations—ensuring every production element reflects HubSpot’s standards for quality and impact.
• Design scalable systems and processes that simplify complex multi-market execution across 15+ annual events, enabling global consistency and operational excellence.
• Develop experiential production frameworks that align with business goals (retention, expansion, advocacy) and tie directly to measurable outcomes like ARR growth.
• Oversee project management across the event lifecycle—timelines, milestones, risk assessment, and stakeholder communication.
• Lead site search and venue selection strategy across all Academy Labs markets, defining venue criteria, evaluating production feasibility, negotiating contracts, and building a scalable venue portfolio that supports program growth, budget efficiency, and consistent attendee experience.
• Oversee and actively manage technical production and show flow, including A/V, staging, content management, run of show, and accessibility (ASL/CART) for dual-track, full-day programs.
• Own vendor strategy and relationships, leading RFPs, contracting, and negotiations to build a preferred global vendor ecosystem capable of scaling with program growth.
• Manage a $1M+ production budget, including forecasting, allocations, and reporting through our internal budget trackers and systems; ensure all spending aligns with budget and ROI goals.
• Drive cross-functional collaboration with HubSpot Academy, Customer Success, Community, Enablement, and Brand teams to align production execution with strategic outcomes.
• Ensure brand and experience consistency across all event elements, collaborating with creative and brand teams to deliver a cohesive look, feel, and message.
• Develop and mentor peers, setting standards for production best practices, documentation, and process improvement.
• Monitor program data and insights, identifying trends in cost efficiency, quality, and attendee satisfaction; use findings to evolve and optimize future programs.
• Lead crisis comms and security planning to ensure operational safety and preparedness across all locations.
• Lead and facilitate comprehensive post-event review sessions with cross-functional stakeholders, developing structured processes to capture learnings, identify areas for improvement, and document best practices that inform future event strategy and execution.
• Serve as subject-matter expert in live experiential learning production—advising internal stakeholders on feasibility, innovation, and scalability.

Requirements

• 10+ years of professional experience in live event production, with a proven record of managing multiple complex events simultaneously.
• Demonstrated success in scaling repeatable, high-quality programs across multiple regions or markets.
• Strong vendor management expertise, including RFP creation, negotiation, and global contracting.
• Proven experience managing $1M+ budgets across multi-market event portfolios.
• Advanced project management skills, with the ability to manage complex timelines, dependencies, and stakeholder communication.
• Excellent collaboration and leadership skills; proven ability to influence cross-functional teams without direct authority.
• Ability to anticipate challenges and make fast, effective decisions under pressure.
• Flexibility to travel up to 40% across NAM, EMEA, and APAC and work non-standard hours to support event execution.

Benefits

• The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles.
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs).
• Some roles may also be eligible for overtime pay.
• Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
• Explore the benefits and perks HubSpot offers to help employees grow better.
• Fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.