Role Overview

Develop and execute integrated citywide visibility campaigns that may include wildposting, wheatpaste runs, mobile activations, pop-ups, projections, and coordinated street team deployments.
Recruit, train, and manage street teams to execute flyering waves, merch drops, interactive installations, and rapid-response activations.
Identify culturally relevant neighborhoods, placements, and moments to maximize impact.
Coordinate print production, vendor management, installation logistics, and field documentation.
Ensure messaging consistency, brand integrity, and operational discipline in the field.
Creator-led pop-ups and surprise guest moments.
Press-preview walkthroughs of immersive installations.
Limited-time public art drops designed for Instagram and TikTok virality.
Projection takeovers timed to major events or cultural flashpoints.
Interactive public installations that encourage user-generated content.
Produce headline-generating public activations and immersive builds.
Manage permitting, fabrication, installation, staffing, and run-of-show.
Work closely with artists, designers, fabricators, AV teams, and city agencies.
Ensure creative integrity while maintaining production discipline.
Build and manage budgets across experiential campaigns and field activations.
Source and negotiate with vendors (print, scenic, AV, fabrication, staffing).
Create detailed production timelines and contingency plans.
Deliver projects on time and on budget without sacrificing creative ambition.
Design every activation with documentation in mind: photo, video, creator POV.
Partner with content teams to package experiences for social and earned media.
Track KPIs including reach, press hits, influencer engagement, social impressions, and community participation

Requirements

5–8+ years as a producer in experiential marketing, street marketing, cultural campaigns, or public art.
Experience executing urban visibility campaigns and managing field teams.
Strong understanding of influencer culture and how IRL experiences translate to digital momentum.
Strong vendor and creative network around the country
Experience designing activations that balance authenticity with scalability.
Comfortable operating in fast-paced, culturally sensitive environments.
Highly organized, proactive, and solutions-oriented.
Passionate about using art, culture, and public space to drive social impact.

Benefits

Full health, dental, and vision coverage.
Opportunities for travel to major events and cultural activations.
Collaborative, mission-driven workplace that values creativity, culture, and impact.

Events Producer

About this role