Growth Marketing Lead

Role Overview

• Own growth outcomes end-to-end
• Take a goal such as conversion, retention, or expansion and design the plan, coordinate execution, and drive the result.
• Define success metrics, set targets, and build the operating rhythm to hit them, including tracking, reviews, and iteration.
• Identify drop-offs across the funnel, from lead to opportunity to close, and from onboarding trials to activation to expansion revenue.
• Use qualitative and quantitative inputs such as product data, CRM signals, win/loss insights, and support themes to pinpoint where effort will matter most.
• Run growth projects across Product, Sales, Customer Success and Account Management, Creative, and RevOps teams while keeping work scoped, prioritized, and unblocked.
• Drive alignment through clear briefs, timelines, decision-making, and leadership.
• Create scalable systems such as lifecycle sequences, launch checklists, expansion programs, dashboards, experiment templates, and enablement kits.
• Turn successful tests into repeatable motions that compound over time.
• Develop materials that improve conversion and execution, including messaging and positioning, pitch decks, one-pagers, FAQs, talk tracks, objection handling, and customer stories.
• Ensure customer-and-prospect-facing teams have what they need to deliver consistent messaging and outcomes.
• Run experiments with clear hypotheses, lightweight execution, and rapid learning loops.
• Make decisions with imperfect data, then refine quickly based on results.
• Provide feedback, coaching, and structure to help junior marketers ship better work faster.
• Model strong prioritization and clear thinking for cross-functional partners.

Requirements

• 5+ years in growth, lifecycle, product marketing, or revenue marketing at a B2B SaaS company AND/OR outpatient therapy [PT, OT, SLP or related healthcare fields]
• Proven ability to own a metric and drive measurable growth across acquisition, conversion, retention, and/or expansion targets.
• Strong analytical instincts, including defining what to measure, interpreting results, and translating insights into action.
• Excellent communication and stakeholder leadership, including clear briefs, compelling writing skills, and alignment across teams.
• Strong prioritization and tradeoff thinking, including the ability to say no, focus on impact, and avoid busywork.
• Experience building enablement and working closely with Sales, Customer Success, and Account Management motions.
• Comfort operating with ambiguity and speed, with a bias toward experimentation and learning.

Benefits

• Competitive salaries
• Remote/hybrid environment
• Potential equity compensation for outstanding performance
• Flexible PTO
• Company-wide sponsored lunches
• Company paid disability and life insurance benefits
• Company paid family and medical leave
• Medical, dental, and vision insurance benefits
• Discounted pet insurance
• FSA/DCA and commuter benefits
• 401k
• Complimentary subscription to digital fitness classes and wellness content
• Recovery suite at HQ – includes a cold plunge, sauna, and shower