Senior Digital Recruitment Marketing Specialist

Role Overview

• Manage, optimize, and scale paid digital campaigns across job boards, programmatic platforms, social media, search, and display channels to increase visibility and drive qualified applicants.
• Oversee click-balancing, bid adjustments, and media pacing to ensure efficient spend allocation and performance across priority roles and markets.
• Analyze channel performance and optimize budget distribution, creative strategy, and audience targeting using real-time data.
• Conduct ongoing A/B testing of ads, landing pages, and messaging to improve conversion rates and overall campaign effectiveness.
• Implement and manage UTM parameters, source tracking, and attribution models to measure traffic quality and campaign ROI.
• Partner with external vendors, ad platforms, and media partners, like Google, Meta, and LinkedIn to evaluate performance, negotiate budgets, and align optimization strategies.
• Lead monthly high-priority job promotion initiatives to increase applicant flow for critical clinical roles.
• Design and execute multi-channel marketing campaigns to support new market launches and urgent hiring needs.
• Pilot emerging recruitment marketing technologies and advertising platforms to stay ahead of digital and talent attraction trends.
• Support the Recruitment Marketing Manager with proactive strategies that focus on pipeline development, long-term engagement, and employer brand elevation—beyond reactive 'now hiring' messaging.
• Build and maintain a recruiter self-service marketing hub with templates, tools, and on-demand resources that improve campaign efficiency and brand consistency.
• Launch and manage a recruiter social advocacy program to expand organic reach and amplify hiring messages through employee networks.
• Create and distribute a monthly talent community newsletter to nurture prospects and maintain engagement.
• Conduct competitive intelligence and market analysis to identify differentiators and new opportunities in digital and recruitment marketing.
• Map the candidate journey and analyze key touchpoints to enhance engagement, reduce drop-off, and improve overall candidate experience.
• Monitor and report on campaign performance, channel ROI, budget utilization, traffic trends, and tool effectiveness.
• Produce monthly reporting dashboards summarizing key recruitment marketing metrics, insights, and optimization recommendations.

Requirements

• Bachelor’s degree in marketing, advertising, communications, human resources, or a related field; or equivalent experience.
• 4–5 years of digital or recruitment marketing experience, preferably within healthcare, staffing, or an agency environment.
• Skilled in paid media management, click-balancing, bid optimization, campaign pacing, and performance analysis across job boards, programmatic platforms, social media, and search.
• Familiarity with project management tools, CMS/HTML builders, and recruitment marketing systems.
• Strong written and verbal communication, with the ability to translate data insights into clear recommendations.
• Capable of building trust and strong partnerships with cross-functional teams and external vendors.
• Able to diagnose challenges, propose solutions, and develop actionable marketing plans.
• Proficient in dashboards, tracking parameters, reporting tools, and data-driven decision making.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Health care and dependent care flexible spending account
• 401(k) retirement savings plan with a company match
• Paid time off (PTO) begins accruing immediately upon start date at a rate of 15 days per year
• Ten company-paid holidays per year