Director, Marketing Technology

Role Overview

• Own the product vision and execution for Fidelity’s AEM CMS Platform.
• Evaluate the current AEM-Sites landscape, including authoring patterns, content models, and integrations; and lead the evolution toward a standardized, scalable, and modern AEM-Sties Cloud Service implementation.
• Demonstrate deep expertise in content management and digital publishing to recommend best-in-class architecture, content models and data flows across platforms and users processes.
• Lead the assessment of existing content management capabilities at Fidelity and drive discovery of future-state across key business lines.
• Define Platform requirements grounded in user needs, business outcomes, and industry standards, using customer-centric approach.
• Partner with Engineering, Marketing, UX, Content Center-of-Excellence, Authoring, Publishing, Legal, Compliance and Risk teams to understand how content is created, managed, governed and published across channels.
• Analyze current business processes and recommend solutions that harness / employ modern CMS and delivery capabilities.
• Define the destination-state platform vision for content management and delivery, and drive consensus for enterprise convergence.
• Clearly communicate complex technical concepts to executive and non-technical audiences through written materials, presentations, live demos (using Adobe-Sites) and training sessions.
• Own the content platform product backlog, working closely with cross-functional agile teams.
• Support weekly and quarterly product planning activities.
• Define, track, and maintain platform benchmarks to measure adoption, performance, and business impact.

Requirements

• 8+ years of hands-on with digital content management platforms, with deep expertise in Adobe-Sites.
• Strong experience with AEM Cloud Service, modern AEM Architectures, and enterprise scale implementations.
• 5+ years of experience with Content Taxonomy or Ontology (highly desirable but not required).
• 3-5 years of experience as a Product Owner working in agile delivery models.
• Strong product management skills, with proven ability to translate strategy and roadmaps into executable delivery plans including writing epics and user stories with clear acceptance criteria and definition of done.
• Experience integrating content management and delivery platforms with complementary digital marketing capabilities (e.g., AEM Sites Cloud Service, video platforms, mobile applications and APIs)
• Solid understanding of CMS architecture, integrations, and platform design, capable of leading deep technical discussions with engineering partners.
• Passion for user research and proficiency across multiple qualitative and quantitative research methodologies.
• Strong storytelling and communication skills, enabling you to serve as a trusted partner to product leaders and business stakeholders.
• Excellent interpersonal, relationship-building, and facilitation skills (Design thinking a plus).
• A collaborative, diplomatic working style with the ability to balance competing priorities.
• Bachelor's degree required.
• MBA or background in systems or product consulting a plus.

Tech Stack

• AEM
• Cloud

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities