Director, Enterprise Marketing

Role Overview

• Understand customer needs and help shape selling efforts with key tools (e.g. Sales Decks, Videos, One Pagers) to help shape a successful Sales Process
• Develop and implement a comprehensive, measurable B2B marketing plan aligned with overall business goals and objectives
• Drive lead generation through various marketing channels, including digital marketing, content marketing, email marketing, social, events, and account-based marketing (ABM) strategies
• Develop and implement campaigns that generate quality leads and contribute to revenue growth
• Develop & execute a lead nurture strategy, with a structured process of engaging prospects over time with personalized, value-driven touch points until they’re ready to convert
• Leverage various channels such as blogs, whitepapers, webinars, and industry events to position the company as a trusted advisor
• Create and lead an analyst relations program to include Uphold in key published papers and analyses
• Lead the event planning process for conferences whereby Uphold acts as sponsor to drive branding and sales support
• Track, analyze, and report on the performance of marketing campaigns and initiatives
• Use marketing analytics tools to measure key metrics, identify trends, and make data-driven decisions
• Provide regular reports and insights to senior management to demonstrate the effectiveness and ROI of marketing activities
• Define and strengthen the company's B2B brand identity
• Understand Uphold Enterprise Competitive landscape and offer recommendations on how to best position the company

Requirements

• 8+ years in business marketing (i.e., B2B Marketing)
• Industry experience in crypto, blockchain
• Demonstrated success in developing and implementing measurable B2B marketing strategies that drive revenue growth
• Excellent analytical thinking and problem-solving abilities
• Exceptional communication and presentation skills
• In-depth knowledge of marketing trends, best practices, and emerging technologies
• Proficiency in marketing analytics and data-driven decision-making
• Strong project management and organizational skills
• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities
• Collaborative mindset and the ability to work effectively with cross-functional teams
• Bachelor's degree in marketing, business, or a related field
• A master's degree is preferred.

Benefits

• An amazing work environment
• Growth and career opportunities
• Flexible and enthusiastic work environment that offers you snacks, a lot of coffee, and other great benefits
• Interesting events that keep you connected with the team and celebrate our success
• Foodie culture, lunch provided for all in office employees along with an assortment of complimentary snacks and beverages