Build and execute outbound strategies that convert into revenue, using audience insight and category knowledge to target the right partners.
Own your pipeline end to end, including prospecting, qualification, proposal, negotiation, close, and renewal.
Maintain accurate CRM hygiene, pipeline discipline, and forecast inputs.
Embed AI in your workflow to improve account research, audience insight, proposal development, and pipeline management in line with company standards.
Take ownership of a small number of high-value partners and drive material revenue growth, growing key partners from £50–100k to £250k+ always-on partnerships.
Identify where existing partnerships are under-leveraged and reshape them to unlock step-change growth.
Diagnose why a partnership is not growing and propose a clear, commercially grounded plan to unlock additional spend.
Move beyond campaign execution to reframing and redesigning partnerships.
Lead on strategy and creativity for pitches, translating client objectives into partnership ideas across awareness and performance.
Collaborate with Planning, Editorial, Product and Marketing to shape compelling, differentiated proposals.
Operate confidently with senior client stakeholders (Marketing Director / Head of Brand level and above), leading commercial conversations.

Clear evidence that you learn quickly and can get up to speed in a new domain fast.
Think clearly and strategically, not just execute tasks.
Take ownership and drive outcomes with limited direction.
Stand out as a top performer relative to your peer group.
Strong commercial judgement, including pricing, product mix, and prioritisation.
Comfortable making trade-offs and focusing effort where it will have the greatest commercial impact.
Diagnose why a partnership is not growing and propose a clear, commercially grounded plan to unlock additional spend.
Comfortable challenging client assumptions and reallocating budget based on insight.
Lead confident commercial conversations with senior decision-makers (Marketing Director / Head of Brand level and above).
Show strong operational discipline, including CRM and pipeline management, forecasting, and prioritisation.
Work collaboratively with cross-functional teams.
Show clear alignment with Mumsnet’s purpose and values.
Demonstrate a clear understanding of the benefit AI tools can have to the sales process.

Brand Partnerships Manager – Sales

Key skills