Deploy, optimize, experiment, and report on digital marketing campaigns.
Manage and optimize marketing investment to drive performance against defined goals.
Partner closely with cross‑functional eCommerce, Marketing Strategy, and Media Planning teams to uncover customer insights and advance business objectives.
Collaborate with product and technical teams to evaluate best‑in‑class initiatives, trends, and platform capabilities.
Provide reporting and data analysis to identify opportunities, solve problems, and communicate key performance trends.
Monitor competitive activity and industry best practices; introduce new ideas to improve performance.
Work closely with key strategic partners (e.g., Google, Meta, Microsoft) to ensure efficient execution and identify future opportunities.

Bachelor’s degree in Marketing, Business, or related field and 3 years’ experience in marketing or related field OR 5 years’ experience in marketing or related field.
7–10+ years of performance marketing experience building, managing, optimizing, and analyzing campaigns.
Strong analytical and quantitative skills with the ability to interpret data and drive decision making.
Proven consumer marketing experience with a passion for retail and eCommerce.
Strong proficiency in Microsoft Office, especially Excel.
Knowledge of SQL or other database query languages is a plus, but not required.

Health benefits include medical, vision and dental coverage.
Financial benefits include 401(k), stock purchase and company-paid life insurance.
Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.

Senior Manager, Digital Media – Performance Marketing

Key skills