Director, Marketing Planning and Strategy – Experiential Events

Role Overview

• Build and Own the MAP Experiential Strategy
• Define and implement a comprehensive, enterprise-wide experiential marketing strategy for MAP across internal, external, B2B, B2C, and member-facing events.
• Design scalable frameworks, toolkits, and playbooks that standardize planning, execution, and measurement.
• Bring Sam’s Club’s retail experience network to life through innovative, measurable activations that connect brand, business, and member experience.
• Create a long-term roadmap that aligns event strategy to MAP’s aggressive growth goals.
• Lead High-Impact, High-Visibility Events End-to-End
• Oversee the full attendee journey — from concept and narrative to on-site experience and post-event measurement.
• Ensure every event delivers a cohesive, insight-driven story that drives engagement and business outcomes.
• Establish success metrics and post-event analysis standards to enable continuous improvement.
• Anticipate risks, see around corners, and proactively solve for scale, complexity, and cross-functional dependencies.
• Drive Cross-Functional Alignment & Influence
• Partner across Marketing, Media, Merchandising, Sales, Operations, and Executive Leadership to align event strategy with business objectives.
• Influence senior stakeholders to ensure cohesive messaging and flawless execution.
• Operate as the connective tissue between strategy and execution in a rapidly evolving organization.
• Own Vendor Strategy, Partnerships & Budget Management
• Lead agency selection, contract negotiations, and ongoing partner management for experiential and production vendors.
• Manage multimillion-dollar budgets with financial rigor and operational discipline.
• Optimize investment allocation to maximize brand impact and ROI.
• Build & Develop a High-Performing Team
• Lead and develop a team responsible for experiential strategy and execution.
• Foster a culture of accountability, creativity, operational excellence, and attention to detail.
• Build capabilities that scale with MAP’s growth trajectory.

Requirements

• Bachelor's degree in Business, Marketing, Communications, or related field and 4 years' experience in marketing or related field OR 7 years' experience in marketing or related field.
• 1 year's supervisory experience or experience leading cross-functional projects.

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.