Manager, Advanced Analytics – Yield & Inventory Monetization

Role Overview

• Manage day-to day yield decisions and optimize yield strategies, including establishing the rate card, evaluation of inventory volume, analysis of performance data, and collaboration with cross-functional teams to ensure alignment with Sam’s Club’s long-term business objectives.
• Inventory Management: Own inventory management, including forecasting and monitoring inventory across verticals and Advertisers.
• Revenue Optimization: Maximize ad revenue by improving sell-through rate, CPMs, and inventory allocation. Ensure most efficient use of available inventory.
• Operations: Partner with Client Success teams to define the process in managing premium inventory bookings. Own the enforcement of policies and processes related to makegoods and pricing & reservation exceptions.
• Data Analysis & Reporting: Leverage campaign performance data to analyze and identify new ways to maximize ad revenue and provide actionable recommendations to guide business strategy and decision-making.
• Project Management: Manage/lead cross-functional yield projects to ensuring they are delivered on time and align with revenue-driving goals.
• Communication: Lead Advertiser trends, insights, and action-oriented metric reviews with internal teams.
• Business Insights: Partner with Business Intelligence to enhance dashboards and tools to produce reliable insights across all business channels. Establish KPIs and revenue models that show the impact of yield strategies.
• Cross-Functional Collaboration: Find opportunities for new ad products, formats, and strategies to increase revenue. Serve as a key strategic partner and thought leader for the advertising business and collaborate with Sales, Client Success, Measurement, Commercialization, Finance, and Technology teams.

Requirements

• 5+ years of progressive media analytics experience in a digital advertising environment.
• Excellent communicator, across multiple levels/functions with the ability to influence and drive action.
• Strong written, presentation, and verbal communication with the ability to express complex topics clearly and easily.
• Experience in developing monetization strategies, inventory optimization, and campaign management.
• Highly organized and excellent time management skills with a focus on execution, ability to juggle multiple urgent requests, and prioritize responsibilities.
• Experience with business intelligence and dashboarding tools like Tableau, Looker, or similar platforms.
• Proficient in CRM and industry tools (Salesforce, GAM, TTD, etc.).
• A strong believer in teamwork, collaboration, and contributing to collective success.

Tech Stack

• Tableau

Benefits

• Health benefits include medical, vision and dental coverage
• Financial benefits include 401(k), stock purchase and company-paid life insurance
• Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
• Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
• Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.