Manage day-to day yield decisions and optimize yield strategies, including establishing the rate card, evaluation of inventory volume, analysis of performance data, and collaboration with cross-functional teams
Own inventory management, including forecasting and monitoring inventory across verticals and Advertisers.
Maximize ad revenue by improving sell-through rate, CPMs, and inventory allocation.
Partner with Client Success teams to define the process in managing premium inventory bookings.
Leverage campaign performance data to analyze and identify new ways to maximize ad revenue.
Manage/lead cross-functional yield projects to ensuring they are delivered on time.
Lead Advertiser trends, insights, and action-oriented metric reviews with internal teams.
Partner with Business Intelligence to enhance dashboards and tools to produce reliable insights across all business channels.
Requirements
Bachelor's degree in Business, Finance, Accounting, Statistics, or related field and 2 years' experience in data analytics or related field OR 4 years' experience in data analytics or related field
Certificate in business analytics, data mining, or statistical analysis
Masters: Business Administration, Masters: Information Systems, Masters: Statistics
5+ years of progressive media analytics experience in a digital advertising environment.
Strong written, presentation, and verbal communication with the ability to express complex topics clearly and easily.
Experience in developing monetization strategies, inventory optimization, and campaign management.
Experience with business intelligence and dashboarding tools like Tableau, Looker, or similar platforms.
Proficient in CRM and industry tools (Salesforce, GAM, TTD, etc.).
Tech Stack
Tableau
Benefits
Health benefits include medical, vision and dental coverage
Financial benefits include 401(k), stock purchase and company-paid life insurance
Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.
Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.