Provide input to the strategic and operational business plan, develop and deliver global marketing campaigns built on key customer/consumer, competitive insights, ensuring full engagement with co create countries.
Drive/support best-in-class launch readiness across all Geo Expansion LOCs
Partner with key LOCs to ensure the global to local utilization rates are at the required standards, and campaigns are analyzed and track for quick course correction if needed.
Have strong awareness and understanding of how to leverage promotional channels to support the desired business outcome in support of LOC decisions making.
Work with Agency of record management/interactions for strategic and promotional initiatives that support brand strategy.
Collaborate with the analytics Team to further develop data driven activities.
Facilitate best practice sharing and implement key insights and course correction plan from different markets based on campaign insights/metrics.
Present campaign progress as needed to Matrix colleagues and other relevant bodies for awareness and/or approvals.
Perform risk management assessment identifying potential risks for the performance and trust pillars where required ensure impactful mitigation in place.
Responsible for budget management ensuring clear overview of spend allotment and maximization of resources.
Requirements
BA/BS Degree
5 years of business or pharmaceutical commercial experience in a life sciences, healthcare, or closely related industry.
Strong history of success in pharmaceutical commercial and marketing & execution in-country.
Experience with developing and implementing campaigns through different channels including digital, offline and face to face.
Experience with management of agencies
In-depth knowledge of the products or ability to learn quickly multiple disease areas in several dimensions: epidemiology, business drivers, challenges, public health.
Benefits
Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.
Global Marketing Manager – HCP, Vaccines at GSK | JobVerse