Develop clear and compelling product positioning that highlights the value of the HPE data protection portfolio and solutions including software and hardware.
Create and maintain messaging frameworks tailored to target personas, industries, and use cases.
Define and execute go-to-market strategies for existing and new product offerings.
Collaborate with cross-functional teams, including product management, engineering, and sales, to align marketing plans with product roadmaps and business objectives.
Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, videos and blogs.
Conduct market research to identify trends, customer pain points, and competitive insights.
Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides.
Work closely with customer success teams to identify and showcase customer success stories.

BA or BS in Marketing or related field; MBA preferred.
3+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing for data protection solutions.
Strong understanding of hybrid IT environments, data protection hardware and software, and AI-driven solutions.
Proven track record of developing go-to-market strategies and crafting compelling product narratives.
Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams.
Alliance marketing and/or partner marketing experience is a plus.
Deep understanding of customer pain points, competitive landscape, and market trends.
Strategy, planning, and execution for product launches.
Equipping sales teams with tools, training, and collateral.
Developing core narratives, positioning, and assets.
Exceptional communication, storytelling, and presentation skills.
Strong project and budget management skills.

Health & Wellbeing: Comprehensive suite of benefits that supports physical, financial and emotional wellbeing.
Personal & Professional Development: Programs catered to helping you reach any career goals.
Unconditional Inclusion: Flexibility to manage our work and personal needs, celebrating individual uniqueness.

Data Protection Product Marketing Manager

Key skills