Architect GEICO’s Women's Sports Playbook with ownership across the vision, design, launch and execution of our Women’s Sports strategy.
Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift
Ensure Women’s Sports partnerships are deeply integrated across GEICO’s external marketing ecosystem and local marketing efforts, as well as its internal associate engagement strategies
Lead the ideation and execution for groundbreaking and high-impact, consumer-focused campaigns across Women’s Sports; shape authentic brand storytelling that elevates athletes, fans, and the brand
Cultivate premier partnerships by serving as the primary steward and relationship lead for key Women’s Sports sponsorships and talent agreements, ensuring that contractual obligations are met while maximizing ROI
Monitor the Women’s Sports ecosystem – from league expansion to new ownership models to media platforms – to proactively position GEICO ahead of the market
Build a multi-year portfolio innovation roadmap that balances foundation partnerships with emerging opportunities and future-forward bets. Includes anticipating rights cycles (IP/media), growth curves, and emerging technology
Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth
Translate long-range strategy into annual planning, activation roadmaps, and budget requirements – serve as a strategic advisor to our leadership team, articulating portfolio strategy, trade-offs, and growth opportunities
Create a disciplined test-and-scale framework to pilot new leagues, formats, platforms, and talent – with the ability to rapidly expand what’s working
Requirements
8+ years of experience across a combination of sports and experiential marketing
Experience managing long and short-term brand/talent ambassador deals from ideation to execution
Proven ability to build and manage multi-year sponsorship portfolios at scale
Experience managing and partnering with multiple external agencies and internal cross-functional partners across sports, experiential, media, analytics and creative
Ability to operationalize GEICO’s sports and marketing practice – redesigning more efficient processes, workflows, and communications
A detail-oriented individual with the ability to work collaboratively in a fast-paced environment on multiple projects with competing deadlines.
Benefits
401K savings plan vested from day one that offers a 6% match