Senior Manager, Women’s Sports – Portfolio Innovation

Role Overview

• Architect GEICO’s Women's Sports Playbook with ownership across the vision, design, launch and execution of our Women’s Sports strategy.
• Create purpose-driven, high-impact partnerships that resonate with diverse audiences and drive measurable brand lift
• Ensure Women’s Sports partnerships are deeply integrated across GEICO’s external marketing ecosystem and local marketing efforts, as well as its internal associate engagement strategies
• Lead the ideation and execution for groundbreaking and high-impact, consumer-focused campaigns across Women’s Sports; shape authentic brand storytelling that elevates athletes, fans, and the brand
• Cultivate premier partnerships by serving as the primary steward and relationship lead for key Women’s Sports sponsorships and talent agreements, ensuring that contractual obligations are met while maximizing ROI
• Monitor the Women’s Sports ecosystem – from league expansion to new ownership models to media platforms – to proactively position GEICO ahead of the market
• Build a multi-year portfolio innovation roadmap that balances foundation partnerships with emerging opportunities and future-forward bets. Includes anticipating rights cycles (IP/media), growth curves, and emerging technology
• Establish clear investment guardrails, workflows, and decision frameworks to guide portfolio growth
• Translate long-range strategy into annual planning, activation roadmaps, and budget requirements – serve as a strategic advisor to our leadership team, articulating portfolio strategy, trade-offs, and growth opportunities
• Create a disciplined test-and-scale framework to pilot new leagues, formats, platforms, and talent – with the ability to rapidly expand what’s working

Requirements

• 8+ years of experience across a combination of sports and experiential marketing
• Experience managing long and short-term brand/talent ambassador deals from ideation to execution
• Proven ability to build and manage multi-year sponsorship portfolios at scale
• Experience managing and partnering with multiple external agencies and internal cross-functional partners across sports, experiential, media, analytics and creative
• Ability to operationalize GEICO’s sports and marketing practice – redesigning more efficient processes, workflows, and communications
• A detail-oriented individual with the ability to work collaboratively in a fast-paced environment on multiple projects with competing deadlines.

Benefits

• 401K savings plan vested from day one that offers a 6% match
• performance and recognition-based incentives
• tuition assistance
• mental healthcare
• fertility and adoption assistance
• employee engagement and recognition programs