Define and lead the creative strategy for social media in alignment with Paula’s Choice brand vision and business objectives.
Establish a distinctive, recognizable social aesthetic and voice that builds trust, desire, and cultural relevance.
Ensure all social content is on-brand, high-quality, and designed to drive both engagement and long-term brand equity.
Develop and execute innovative social campaigns that support product launches, brand moments, and key cultural opportunities.
Translate complex skincare science into compelling, accessible, social-first storytelling.
Identify and capitalize on emerging platforms, formats, and creator behaviors to keep the brand ahead of the curve.
Partner with analytics and performance teams to define success metrics for social, balancing reach, engagement, and impact.
Use data and insights to optimize creative direction, content mix, and platform strategy over time.
Lead, mentor, and inspire a team of social creatives and strategists, fostering high standards and strong creative culture.
Work cross-functionally with brand marketing, product marketing, PR, retail, and e-commerce to ensure social is integrated into broader campaigns.
Oversee the social creative budget and ensure resources are allocated effectively to deliver impact.

A sharp creative eye with strong design sensibility and storytelling instincts.
A strategic mindset with a deep understanding of how social drives brand growth, not just content volume.
Extensive experience leading social media for a consumer brand, beauty or lifestyle experience strongly preferred.
Proven ability to build and lead creative teams in fast-paced environments.
Deep knowledge of major social platforms including Instagram, TikTok, YouTube, and emerging channels.
Strong understanding of social analytics and how to use insights to guide creative decisions.
Experience managing budgets and working cross-functionally with senior stakeholders.
Passion for culture, creativity, and the evolving role of social in how brands earn trust and relevance.

Generous paid time off, including time off to volunteer
Learning and development resources to support personal and professional growth
Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
Most roles are fully remote (roles that are required to be at our Seattle HQ can be found in the details section of this job post)
Great location – for roles that are hybrid or fully onsite, we’re in the heart of Seattle’s beautiful International District
Did we mention we’re a dog-friendly office?

Head of Creative, Social Media

Key skills