Lead development of the global joint marketing plans with assigned partners
Work with partners to drive pipeline creation and progression through the best mix of marketing channels (i.e., events, content development, thought leadership, social, etc.)
Identify top opportunities for business engagements (internal and customer-facing) with senior leadership supporting the alliance partnerships
Co-develop plan, presence, and execution of partner sponsorships of flagship Adobe global events (i.e., Adobe Summit, Adobe MAX, AI Forums)
Co-develop plan, presence, and execution of partner involvement in key third-party events
Collaborate with the Adobe ABM teams on regional joint alliance partner activities
Report on success metrics and dashboards for internal reporting
Plan, manage, and report on partner marketing budgets
Engage appropriate alliance partners to support key Adobe announcements
Drive the development of customer success stories and joint value propositions to highlight partnership wins and support best practices of working with the Partner ecosystem.
Requirements
10+ years’ experience in an enterprise marketing role within the tech industry
5+ years in a partner marketing role
Bachelor’s Degree in relevant field preferred
Experience working with sales, partnerships, and marketing organizations in customer-facing roles
Ability to work in fast-paced, high-pressure situations
Ability to implement programs quickly and effectively with strong attention to detail
Comfortable with managing through change
Excellent written and verbal communication skills
Familiar with reporting on metrics and pivoting from data insights