Lead development of the global joint marketing plans with assigned partners.
Work with partners to drive pipeline creation and progression through the best mix of marketing channels (i.e., events, content development, thought leadership social, etc.).
Identify top opportunities for business engagements (internal and customer-facing) with senior leadership supporting the alliance partnerships.
Co-develop plan, presence, and execution of Partner sponsorships of flagship Adobe global events (ie, Adobe Digital Experience Summit, Adobe MAX).
Co-develop plan, presence, and execution of partner involvement in key third-party events.
Collaborate with the Adobe ABM teams on regional joint alliance partner activities.
Report on success metrics and internal reporting dashboards.
Plan, manage, and report on partner marketing budget.
Engage appropriate alliance partners to support key Adobe announcements.
Drive the development of customer success stories and joint value propositions to highlight partnership wins and support best practices of working with the Partner ecosystem.

10+ years’ experience in an enterprise marketing role within the tech industry
5+ years in a partner marketing role
Bachelor’s Degree in a relevant field preferred
Experience working with sales, partnerships, and marketing organizations in customer-facing roles
Ability to work in fast-paced, high-pressure situations
Ability to implement programs quickly and effectively with strong attention to detail
Comfortable with managing through change
Excellent written and verbal communication skills
Familiar with reporting on metrics and pivoting from data insights
Strategic planner and problem solver

Principal Global Alliance Marketing Manager

Key skills