Senior Manager, Copywriting

Role Overview

• Own and evolve brand voice, tone, and content pillars across all brands and channels.
• Establish and govern tone-of-voice standards across packaging, web, e-commerce, email, social, and integrated campaigns.
• Directly manage copywriters at all levels.
• Oversee freelance and third-party copy delivery partners.
• Partner with Creative, Growth Marketing, Commercial, Retail Media, and Compliance teams to align messaging with business objectives.
• Own copy performance metrics including engagement, SEO ranking, conversion, and content-driven revenue lift.
• Lead large-scale launches, multi-brand campaigns, and enterprise initiatives.

Requirements

• Bachelors Degree required or equivalent professional experience
• 6+ years of professional copywriting experience, including leadership roles
• Minimum 5-7 years of copywriting experience preferred
• CPG, beauty, or fragrance industry experience strongly preferred
• Demonstrated experience managing managers or senior copy professionals
• Expertise in brand voice strategy and cross-channel storytelling
• Ability to translate commercial goals into measurable content strategies
• Strong understanding of SEO and marketplace optimization
• Advanced Microsoft Excel proficiency and experience tracking performance metrics
• Exceptional grammatical, technical proofreading, and editing skills
• Strong stakeholder management and executive presentation skills
• Ability to operate effectively in fast-paced, evolving environments.

Benefits

• Competitive compensation package (salary commensurate upon experience)
• Comprehensive benefits (medical, dental, vision)
• 401(k) participation
• Paid time off and company holidays
• Opportunity to work within a high-growth, entrepreneurial organization