Key skills
Leadership
About this role
Role Overview
- Own and scale our highest-leverage retention and performance marketing channels
- Manage email marketing strategy and execution using Klaviyo
- Build and optimize lifecycle flows (welcome, post-purchase, sunset, winback)
- Plan and execute campaign calendars aligned with business goals
- Lead segmentation, testing, and deliverability best practices
- Drive measurable increases in retention and LTV
- Report clearly on performance and insights
- Own and scale our performance-based influencer program
- Manage affiliate platforms including ShopMy and Awin (experience preferred)
- Collaborate with paid media to test and scale influencer-generated content
- Manage the marketing calendar and ensure alignment across initiatives
- Contribute to launches and promotional strategy
- Analyze CAC, LTV, AOV, retention, and channel performance to inform strategy and optimize execution.
Requirements
- 4–6 years of experience in growth marketing, email marketing, or performance marketing roles with measurable revenue impact
- Proven track record owning email marketing strategy and execution in Klaviyo (required)
- Experience managing performance influencer or affiliate programs with clear ROI accountability
- Background in DTC, ecommerce, or consumer brands preferred
- Klaviyo mastery – you've built sophisticated lifecycle flows, managed complex segmentation strategies, and consistently improved retention metrics through email
- Performance marketing fluency – you understand CAC, LTV, contribution margin, and how channels interact across the funnel
- Revenue accountability – you measure success in dollars, not vanity metrics
- Data-driven decision maker – comfortable analyzing performance data, building dashboards, and translating insights into action
- Cross-functional collaborator – able to work effectively with paid media, creative, operations, and leadership
- Clear, concise communicator – you distill complexity into actionable recommendations
- Mission-driven – passionate about improving women's health and creating products that make a tangible difference in people's lives
Benefits
- Health, dental, and vision benefits
- Remote flexibility (East Coast hours)
- High degree of ownership, independence, and decision-making authority
- Direct access to executives and real-time impact on business outcomes
- Equity upside