VP, Growth Marketing

Seed Health is a microbiome science company pioneering clinically validated innovations for gut and whole-body health. As the VP of Growth Marketing, you will lead the Growth Marketing team, evolving measurement strategies and driving omni-channel sales while collaborating with various teams to maximize sustainable results.

Responsibilities:

• Lead the DTC performance of Seed’s rapidly growing and profitable business, maximizing sustainable results over time
• Drive omni-channel sales through effective paid distribution, measurement, and frameworks while deepening Seed’s understanding of how to balance marginal returns and incrementality
• Drive further omni-channel sales through non-paid efforts across SEO, LCM, Referral, etc
• Derive impactful insights from creative testing and leverage them to continuously improve creative efficacy
• Collaborate with Brand/Creative and Marcomms to build full funnel messaging, campaigns, and product launches
• Bring out the best in Seed’s existing talent while recruiting and developing new, world class talent
• Identify and deploy the best tooling and ways to leverage AI throughout Growth Marketing and beyond
• Develop and execute tests that drive impact and learnings across the business

Requirements:

• Proven track record of managing DTC businesses with revenues exceeding $200M+ and complex omni-channel distribution strategies
• First principles thinker with exceptional problem solving and strategic capabilities
• Exceptional analytical skills that unlock performance-driving insights across channel, creative, and attribution disciplines
• Deep familiarity with attribution models, marginal returns, incrementality, and know when and how to deploy each most effectively
• Consistently discover new and impactful ways to optimize processes and bottlenecks, with a particular strength in being at the forefront of leveraging AI
• Exceptional communication skills with Execs, peers, and employees throughout the organization, as well as with external partners and vendors
• Proven ability to recruit and develop world-class talent and put them in a position to be successful
• Collaborative leader who balances performance with shared ownership across the team and functions
• A 'player-coach' with a mindset that no task is too big or too small - willing to roll up sleeves when needed to write ad copy, or to conduct performance analysis