Director, Marketing Growth Strategy – Journey Design

Role Overview

• Own mid-funnel learning agenda across Refi and Purchase segments (MA, WOIT, GH, Catch-All)
• Define hypotheses, Key Performance Indicators (KPIs), and success criteria for all journey experiments
• Partner with the Consumer Insights team to identify segment-specific motivations, friction points, and story strategies
• Design behavior-based journey flows that drive engagement and progression
• Map behavioral triggers and decision trees across email, SMS, app, landing pages, social, YouTube, and Redfin-informed audiences
• Ensure journeys build affinity, clarity, and conversion readiness
• Define the affinity-building story architectures, value propositions, and content formats needed for each journey

Requirements

• 5 years of experience in growth, consumer journey strategy, lifecycle strategy, performance storytelling, and/or experimentation in the marketing sector
• Experience designing multiple-channel customer journeys
• Strong understanding of behavioral triggers and customer psychology
• Ability to synthesize data into narrative hypotheses and actionable recommendations
• Excellent cross-functional leadership and influence skills
• Strong ability to grow and mentor people and teams.
• Experience in the FinTech space, particularly with mortgage or lending products
• Strong understanding of segment psychology and motivational frameworks
• Experience optimizing mid-funnel journeys and engagement strategies

Benefits

• We ensure the health and well-being of not just you, but your family, too!
• We go above and beyond to give you the support you need on an individual level
• Amazing benefits and the chance to work with leading industry professionals.