Lead marketing projects directed by the Consumer Marketing leader, including initiatives for Community Banking (Personal), Business Banking and Wealth Management
Plan and execute integrated marketing campaigns in collaboration with business lines and internal/external partners
Support various projects including but not limited to deposit acquisition and checking acquisition campaigns with an opportunity to lead initiatives such as Direct Mail, Branch Merchandising, Lifecycle marketing updates, and sales collateral updates
Oversee development and execution of marketing events as needed
Coordinate with Marketing Operations, Creative Services, Brand, Channels, and agencies to deliver projects effectively
Forecast, track, and report key performance indicators to support marketing reporting requirements
Maintain project plans and status updates in Workfront (project management tool) to ensure timely execution
Manage marketing budgets by validating estimates, processing invoices, and ensuring programs align with annual plans and budget targets
Develop and maintain familiarity with industry, market and competitors including products, advertising strategies, sales support, marketing campaigns, marketing capabilities, promotional activities and marketing best practices to enhance campaign effectiveness
All other duties as assigned

Bachelor’s degree in Business, Marketing, Finance, or related field (preferred)
3+ years of experience in marketing or creative/media agency roles
Financial services or regulatory industry experience, a plus
Proven ability to collaborate with cross-functional teams, external agencies, and vendors
Strong analytical, critical thinking and problem-solving skills
Excellent written and verbal communication skills
Ability to manage multiple projects and competing priorities, set stakeholder expectations, and deliver on time
Experience managing detailed budgets and ensuring accuracy
Results-driven with a bias for action and attention to detail
Proficiency in Microsoft Office Suite, especially Excel and PowerPoint; experience with Workfront (or similar project management tools)
Willingness to learn additional platforms such as Power BI and Salesforce Marketing Cloud
Ability to work effectively in a hybrid work environment
Experience developing and delivering creative briefs, working with, and managing agency partners (preferred)
Experience with graphic design (preferred)

Marketing Associate

Key skills