Senior Manager, Digital Data and Analytics

Role Overview

• Manage our holistic digital measurement and analytics strategy, assessing performance across our channels to optimize on effectiveness
• Analyze funnel performance, our results and other data sources to determine opportunities and recommendations for optimization
• Report to the AVP, Digital Marketing
• Oversee the development of dashboards and financial models
• Build hypotheses, identify research data attributes and determine best approach to address business issues
• Work with partners to identify and scope new opportunities for reporting and analyze applications to evaluate performance and to support our decisions
• Keep up to date with developments within the industry and develop strategies that allow the company to take advantage of those opportunities
• Incorporate findings and provide industry and competitor insights as part of the analysis and model enhancement
• Responsible for communication and delivery of reporting and model results to business partners, supporting socialization and adoption of analysis results into activities and decisions
• Create a collaborative, performance-driven work environment by facilitating and promoting trust, transparency, and inclusion
• Work with team members to set clear goals, provide feedback, perform performance assessments, and support ongoing development
• Lead with influence and expertise
• Contribute to division or department leadership team
• Communicate and support organization mission, vision, values and practices
• May be requested to complete other assignments or participate in projects based upon skills, achievements, or experience

Requirements

• 5+ years' experience with customer data, MarTech, and digital analytics tools and platforms including Google Analytics (preferred), Adobe Analytics, GCP Big Query, Salesforce, Tableau, and similar
• Prior people management and insurance (or financial services) experience preferred
• Bachelor's degree in Analytics, Statistics, Marketing, or related field; Master's degree preferred
• Demonstrated experience providing customer-driven solutions, support or service
• Demonstrated effective leadership skills
• Demonstrated experience communicating business implications of data relationships and results of financial models to multiple business partners
• Demonstrated experience in public speaking and use of appropriate presentation skills
• Demonstrated experience in managing and leading large complex projects related to analytics

Tech Stack

• BigQuery
• Google Cloud Platform
• Tableau

Benefits

• Comprehensive medical, dental, vision and wellbeing benefits
• Competitive 401(k) contribution
• Pension plan
• Annual incentive
• 9 paid holidays
• Paid time off program (23 days accrued annually for full-time employees)
• Student loan repayment program
• Paid-family leave