Manage our holistic digital measurement and analytics strategy, assessing performance across our channels to optimize on effectiveness
Analyze funnel performance, our results and other data sources to determine opportunities and recommendations for optimization
Report to the AVP, Digital Marketing
Oversee the development of dashboards and financial models
Build hypotheses, identify research data attributes and determine best approach to address business issues
Work with partners to identify and scope new opportunities for reporting and analyze applications to evaluate performance and to support our decisions
Keep up to date with developments within the industry and develop strategies that allow the company to take advantage of those opportunities
Incorporate findings and provide industry and competitor insights as part of the analysis and model enhancement
Responsible for communication and delivery of reporting and model results to business partners, supporting socialization and adoption of analysis results into activities and decisions
Create a collaborative, performance-driven work environment by facilitating and promoting trust, transparency, and inclusion
Work with team members to set clear goals, provide feedback, perform performance assessments, and support ongoing development
Lead with influence and expertise
Contribute to division or department leadership team
Communicate and support organization mission, vision, values and practices
May be requested to complete other assignments or participate in projects based upon skills, achievements, or experience
Requirements
5+ years' experience with customer data, MarTech, and digital analytics tools and platforms including Google Analytics (preferred), Adobe Analytics, GCP Big Query, Salesforce, Tableau, and similar
Prior people management and insurance (or financial services) experience preferred
Bachelor's degree in Analytics, Statistics, Marketing, or related field; Master's degree preferred
Demonstrated experience providing customer-driven solutions, support or service
Demonstrated effective leadership skills
Demonstrated experience communicating business implications of data relationships and results of financial models to multiple business partners
Demonstrated experience in public speaking and use of appropriate presentation skills
Demonstrated experience in managing and leading large complex projects related to analytics
Tech Stack
BigQuery
Google Cloud Platform
Tableau
Benefits
Comprehensive medical, dental, vision and wellbeing benefits
Competitive 401(k) contribution
Pension plan
Annual incentive
9 paid holidays
Paid time off program (23 days accrued annually for full-time employees)