Architect and drive agile, digital-first growth plans aligned with client business priorities and integrated marketing calendars
Cultivate senior-level partnerships to co-create innovative campaigns leveraging data, AI, and automation
Maximize marketing ROI by optimizing spend across digital channels, testing scalable growth experiments, and identifying new revenue streams
Segment audiences with precision using customer data and analytics to launch personalized, omni-channel activation and retention programs
Continuously monitor digital trends, competitive moves, and customer feedback to refine our value prop and enhance the customer journey
Lead omnichannel marketing, prioritizing digital assets that deliver personalized, real-time engagement across mobile, online, and emerging platforms
Track, analyze, and report key performance indicators with an emphasis on data transparency and actionable insights to drive growth and profitability
Build, mentor, and inspire a dynamic marketing team that embraces innovation, agility
Evolve and enhance card program val prop, consumer engagement tactics, across all partner owned channels

Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 15 years of marketing experience
A minimum of 8 years of marketing experience within the retail industry, credit card or financial services
5 years of growth marketing leadership with exposure to consumer-facing programs and products
5 years of experience with digital channels
online and mobile
Ability to travel as needed (~20%)

VP, Marketing Leader

Key skills