Commercial Marketing Analytics Manager

Role Overview

• Develop and implement a scalable, full-funnel marketing measurement framework that aligns with business goals and marketing strategies
• Define and standardize KPIs across brand, demand generation, and retention efforts
• Partner with marketing leadership to evolve measurement maturity and introduce new capabilities
• Collaborate with cross-functional teams to support end-to-end campaign planning, from setting objectives and KPIs to post-campaign analysis and insights
• Ensure measurement plans are in place for all major campaigns, including test design, tracking, and performance evaluation
• Provide guidance on learning agendas and how to apply insights to future planning cycles
• Work closely with teams across marketing, merchandising, commercial strategy, commercial analytics, and data science to ensure alignment on measurement priorities and data integration
• Serve as a key liaison to translate business questions into structured measurement plans and learning agendas
• Support measurement and optimization of e-commerce performance, including traffic, conversion, and digital merchandising effectiveness
• Contribute to the integration of e-commerce data into broader marketing performance reporting
• Support the rollout of new measurement methodologies such as marketing mix modeling (MMM), attribution modeling, and incrementality testing
• Help integrate digital and offline data sources to enable holistic performance evaluation
• Manage and develop a marketing analytics analyst, providing mentorship, guidance, and support in day-to-day work and long-term career growth
• Guide the analysis of marketing effectiveness across channels and tactics, identifying opportunities to improve ROI and customer engagement
• Help build dashboards and reporting structures that support ongoing performance monitoring

Requirements

• 7+ years of experience in marketing analytics, marketing strategy, or related roles
• Strong understanding of full-funnel marketing measurement, including brand, digital, CRM, and e-commerce channels
• Experience developing and implementing measurement frameworks and introducing new analytics capabilities
• Familiarity with MMM, attribution modeling, and incrementality testing
• Excellent communication and collaboration skills, with the ability to influence across functions
• Experience in B2B or hybrid B2B/B2C environments is highly desirable
• Bachelor’s degree in marketing, Business, Economics, or a related field; advanced degree a plus

Benefits

• Health insurance
• Paid time off
• Remote work options