Global Digital Marketing Strategy Manager

Role Overview

• Define and maintain the global digital and loyalty program framework, including tiers, rewards, currency, experiences, features, and customer journeys.
• Ensure strategic alignment across digital touchpoints, app, web, kiosk, and delivery, creating consistent and cohesive customer experience.
• Partner with the Senior Global Director and cross functional stakeholders to evolve the digital and loyalty roadmap based on customer insights, competitive trends, and business priorities.
• Support long term strategy development across acquisition, engagement, and retention levers.
• Develop scalable playbooks, guidelines, and toolkits that enable markets to execute global digital and loyalty strategies effectively.
• Identify, codify, and share global best practices across promotion, merchandising, lifecycle marketing, and loyalty activation.
• Act as a strategic advisor to regional and market teams, supporting localization while protecting global intent and consistency.
• Facilitate global forums and working sessions to accelerate capability uplift and knowledge sharing.
• Partner closely with product, technology, marketing, analytics, and operations teams to ensure strategy is executable and integrated.
• Support prioritization of digital features and enhancements by articulating clear customer and commercial value cases.
• Collaborate with agency partners where required to ensure alignment with global strategy and brand standards.
• Work with analytics and performance teams to interpret customer and program data, identifying insights that inform strategic evolution.
• Support the definition of success metrics for digital and loyalty initiatives, ensuring strategies are grounded in measurable outcomes.
• Leverage testing, experimentation, and market feedback to continuously refine global frameworks.

Requirements

• 7 to 10 years of experience in digital strategy, loyalty, CRM, eCommerce, or customer experience roles within consumer facing businesses, QSR, retail, or hospitality preferred
• Strong understanding of loyalty mechanics, digital commerce models, and omnichannel customer journeys
• Experience operating in global or regional roles within franchised or multi market organizations
• Proven ability to translate strategy into clear, actionable frameworks and guidance
• Strong analytical and problem-solving skills, with comfort working with data and performance metrics

Benefits

• Competitive salary and benefits package
• Opportunity to innovate within a global brand and make a significant impact
• Collaborative, fast-paced work environment with a focus on professional growth and development