Key skills
SaaSProject ManagementCustomer SuccessSales
About this role
Role Overview
- Develop and execute a content strategy for scaling practices
- Create high-quality content meeting practices in their buying journey
- Build and refine a system for generating and tracking buying signals
- Partner with Customer Success to tell customer stories
- Collaborate with Product Marketing and Sales to address pain points
- Optimize content for discoverability (SEO)
- Analyze content performance and refine strategies accordingly
- Create a nurture strategy for prospects
Requirements
- 4-6 years of content marketing experience
- At least 2 years creating B2B SaaS content for scaling practices
- Proven ability to create content that generates real buying signals
- Strong understanding of the buyer journey
- Experience defining what constitutes a meaningful lead or signal
- Demonstrated ability to interview customers and extract insights
- Experience with SEO and GEO best practices and content optimization tools
- Strong project management skills
- Bonus: Familiarity with the health and wellness, healthcare, or professional services industries
Benefits
- Comprehensive health and dental benefits from day 1
- RRSP matching
- Generous paid parental leave
- Annual learning stipends
- Unlimited vacation
- $750 annual Health & Wellness Allowance
- $1,000 annual Learning & Development Allowance
- $500 annual Home Office Allowance
- Sprout Family: personalized support for family-building and fertility journeys
- Inkblot: confidential, digital mental health support from licensed professionals
- Company-wide holiday closure in December
- Regular virtual company-wide events, lunches, and team socials to stay connected