Product Line Marketing Manager, CIS SecureSuite, Commercial Membership

Role Overview

• Lead planning and drive execution of effective strategies, tactics, deliverables, and timelines to create campaign plans for product launches, releases, and ongoing demand generation for CIS SecureSuite and commercial membership
• Develop and maintain an in-depth understanding of the target market segments for assigned products and lead the creation of compelling, differentiated, value-based messaging and positioning for those market segments, with a clear understanding of the needs of the customer and the core capabilities of the offering
• Act as a subject matter expert on the assigned products in support of the Sales and Marketing teams
• Collaborate with related Product Managers and Owners on the development of new cybersecurity products and features
• Partner with internal stakeholders and subject matter experts to devise and execute the go-to-market strategy and establish clear priorities and objectives for the success of the offering
• Maintain an in-depth knowledge of cybersecurity markets and trends (industry, social economic and political, legal and regulatory, customers, competitors, etc.)
• Drive the marketing strategy by conducting market research (primary/secondary), tracking key performance indicators (KPIs), monitoring product performance, conducting voice of customer research, and providing analysis and go-to-market plans to stakeholders
• Develop and maintain competitive intelligence, identifying the alternatives that exist within the market, the relative strengths and weaknesses of each, and points of differentiation
• Maintain and expand CIS’s insight into market segments, user personas, and ideal user and customer profiles for assigned products
• Serve as a partner, enabling direct and indirect Sales and Customer Support teams with training and materials
• Persuade and engage with various audiences by demonstrating solid communication skills in both written and presentation form, including becoming a reputable spokesperson
• Travel to events as needed
• Other tasks and responsibilities as assigned

Requirements

• Bachelor’s degree in Information Technology, Engineering, Business Management, Marketing, or a related field*
• 5+ years of product marketing or product management experience with an emphasis on B2B go-to-market strategies and demonstrable impact on business outcomes
• Proven track record in managing product lifecycles and delivering successful cybersecurity solutions
• Ability to work effectively in a cross-functional environment and align diverse teams toward common goals
• Excellent communication and collaboration skills including written, verbal, and formal presentations
• Ability to not only consume technical, financial, and business documentation fluidly and quickly, but also retain and articulate information based on research
• Ability to associate and articulate the impact of technical capabilities on customer value and outcomes
• Strong facilitation skills to achieve alignment and clear decision making
• Ability to prioritize, multi-task, and perform under pressure
• Strong project management and change management skills
• Ability to travel as needed
• Must be authorized to work in the United States.

Tech Stack

• Cyber Security

Benefits

• Health (PPO, EPO, HSA), Dental & Vision Insurance eligibility starting from the first day of hire
• $500 wellness card for Health Coverage Participants
• 401(k) with 4% Company Match, vested from the first day of hire
• Flexible Spending Account (FSA) & Dependent Care Account (DCA)
• Life Insurance
• Bonding Leave
• Paid Volunteering Program
• Bonus eligibility
• Paid Time Off (PTO) inclusive of vacation, personal and sick time
• Paid Holidays
• Wellness Program
• Employee Engagement Activities
• Professional Development Opportunities
• Tuition Reimbursement
• Student Loan PayDown Program
• Employee Referral program
• Employee Assistance Program