About this role

Define and evolve XBOW’s social narrative
Develop social storytelling frameworks that translate complex research and product wins into narratives
Create the connective tissue between XBOW’s product, research, and cultural presence
Personally create and ship high-performing content across formats
Partner with Creative to set quality and taste standards for social
Identify the most interesting internal stories
Run constant experimentation across content formats, channel strategy, storytelling angles, and distribution loops
Partner closely with AR/PR to shape and amplify news moments

6–10+ years of experience in social media, brand storytelling, or editorial roles
Exceptional storytelling instincts and writing ability, with a strong sense of voice, timing, and narrative cohesion
Strong creative taste across copy, visuals, and platform-native formats
Experience building distinctive brand presence
Comfort collaborating with technical teams
Ability to operate independently in ambiguous environments
Strong strategic and systems thinking

Social Media Manager

Key skills