Senior Marketing Communications Specialist

Role Overview

• Partner with the Marketing leaders to execute CoreSite’s content strategies using a combination of human expertise and AI-assisted research for optimization and performance analysis.
• Translate complex data center, cloud, AI infrastructure and interconnection concepts into clear, value-driven messaging tailored to technical and business audiences.
• Work cross-departmentally with demand generation teams, channel sales to conceive and develop sales enablement tools.
• Conceive, execute and continually enhance CoreSite’s blog strategy, incorporating AI-informed topic research and trend analysis.
• Plan and manage CoreSite’s blog editorial calendar, internal and external contributors and content execution.
• Manage internal contributors and external/contract writing resources throughout the content development lifecycle (blogs, whitepapers, thought leadership articles).
• Write compelling content in a variety of formats (blogs, infographics, video scripts, e-books, white papers, tech briefs, case studies, web copy and content, digital and print ads, tag lines, brand messaging, etc.).
• Leverage generative AI tools for content ideation, research synthesis and headline or message testing, while personally authoring all full-length blogs, white papers, thought leadership and other key assets to ensure CoreSite’s voice remains differentiated, authentic and credible.
• Identify opportunities to cultivate senior executive thought leadership and develop content targeting key brand personas.
• Collaborate with CoreSite’s Designer to create visually compelling content.
• Collaborate on CoreSite’s content usage and lifecycle specific to assigned projects and in general (e.g. gated vs. ungated).
• Collaborate across the marketing organization to ensure content needs are met (tradeshows, sales development emails, etc.).
• Partner with the sales organization to develop effective sales enablement tools
• Apply AI-based SEO, keyword research and content optimization to improve discoverability, engagement and conversion across all channels.
• Report on content usage and engagement rates and continually optimize content to ensure effectiveness.
• Manage relationship with external vendors including writers, videographers and publications.
• Ongoing professional development.
• Other projects and duties as assigned.
• Promote and demonstrate the behaviors consistent with CoreSite’s culture and core values.

Requirements

• Ability to thrive in a hybrid work environment, with regular on-site presence of up to 2 days per week.
• Flexibility to travel up to 10%, with the potential for increased travel or in-office presence as business needs evolve.
• Exceptional writing and storytelling skills, with the ability to articulate business value and customer outcomes for complex technologies using best-practice business writing
• Exceptional editing skills, with high attention to detail and strong editorial judgment
• Collaborative ideation and creative skills
• Collaborative and creative communicator, able to ideate effectively across teams
• Proven ability to work cross-functionally at all levels of the organization, including interviewing subject matter experts and serving as a ghostwriter
• Knowledgeable of concepts including buying cycle, persona-based content strategies and effective sales enablement
• Ability to plan and manage multiple projects and work under tight deadlines, when necessary
• Proficient in the use of SEO optimization tools such as SemRush, Google Analytics, HREFs
• Experience developing and implementing AEO and GEO content to help CoreSite build authority for large AI models such as ChatGPT and Gemini
• Deft research of industry analyst insights to enhance content credibility
• Basic knowledge of SEO-related website backend elements (metadata, HTML)
• Ability to mentor colleagues on effective communication tactics
• Ability to use content and design tools, such as Canva, Adobe Suite and Microsoft to support digital and social campaigns
• High-level understanding of social media strategies and tactics
• Willing to complete writing exercise without AI assistance to demonstrate ability and business acumen
• Strongly preferred bachelor’s degree in marketing, Communications, English or related field
• At least 6 years of back-to-back marketing experience with broad experience in data center technologies, industry trends
• Broad experience with content development, including both copywriting and design
• Experience partnering with sales, product, executives, engineers and customer service teams

Tech Stack

• Cloud

Benefits

• First-day medical insurance through Cigna with generous premium cost coverage
• Dental insurance through Delta Dental
• Vision insurance through VSP
• Telemedicine through MDLive for Cigna
• Healthcare and dependent care flexible spending account (FSA) plans
• Health saving account (HSA) plans for employees participating in the High Deductible Health Plan
• Life, AD&D, short-term disability, and long-term disability insurance fully paid by the company
• Voluntary coverage benefits for supplemental life, critical illness, accident, and hospital insurance
• First-day eligibility for 401(k) savings plan through Fidelity, which includes an attractive matching company contribution with a 5% company match
• Discretionary annual bonus and equity incentive plan
• Employee stock purchase plan (ESPP) with a 15% discount
• 16 days of paid time off (PTO)11 paid company holidays and additional floating holidays
• Additional paid time off for school events, elder care, volunteering, bereavement, jury duty, voting, parental leave and disability leave
• Free parking or a company contribution toward a public transit pass
• Wellness Reimbursement Program: Yearly stipend of $500 for employees and $300 for dependents, up to $800 total for the family
• Wellness Incentive Program: Participate in various wellbeing activities to earn up to $450 per year in cash incentives
• Technology Stipend: $100 monthly stipend.
• Educational Reimbursement Program: Work-related learning and development with reimbursement on qualifying degree programs, up to $5,250 per year
• Giving Back: Charitable donation matches up to $5,000 per year and nominate organizations for Company Foundation grants
• Financial Management: Access to financial coaching, digital tools and services to manage and pay student loan debt quicker
• Pet Insurance: Keep your furry friends healthy and happy
• Family Planning: Benefits and services related to fertility, pregnancy, menopause, adoption and surrogacy
• Employee Assistance Program: 24x7 service to support family, work, money, health, legal and life challenges
• Counseling and Caregiving Programs: Including access to mental health services, licensed counselors, and caregiving tools including membership for finding care.
• Referral Bonus: Receive a $3,000 cash bonus if referred candidate is hired and meets eligibility requirements
• Discounts: Discounts, cash back offers and perks on thousands of brands
• LinkedIn Learning Membership: Support your development when accessing LinkedIn’s online library of courses and videos