Manage day-to-day campaign performance and analysis working with junior-level Analysts/Specialists and the Media Director
Perform research to understand audiences and their behaviors
Use data and in-campaign trends to identify opportunities for expanding or optimizing campaigns
Evaluate creative ads for platform specifications and advise client-lead creative team on best practices
Accurately traffic, upload, and QA ads, targeting parameters and landing page URLs
Perform account diagnostic checks, inclusive of providing daily pacing updates
Run reports as scheduled and as needed, based on client-partner requests
Monitor campaigns to ensure proper pacing, avoid under
or over-spend, traffic abnormalities, and additional opportunities
Provide optimization recommendations in an on-going capacity
Stay on top of the latest trends in tools, technology, Ad Products and more broadly social media platforms
Thru research, assist in the development of Audience worksheets and help organize into a cohesive strategic campaign to then present/review with clients for approval
Based on client-goals, identify audience parameters, key ad units, KPIs, bid and objective types, budget allocations and other campaign controls to ensure all Social & Search campaigns perform according to the brief and delivers on the measurement plan
Be the day-to-day point person for partner vendors and client teams alike, managing email comms and working closely with the Media Director to facilitate

Bachelor's Degree
2-5 years of experience working in paid social media
Proven ability to drive projects from start to finish
Excellent written and verbal communication skills
Strong organizational and analytical skills
Excellent time management skills and ability to follow through
Extremely detail-oriented
Possess a strong and proven ability to prioritize and handle multiple tasks with flexibility and communicate priorities to the Media Director
High level proficiency and knowledge of Microsoft Office products as well as planning tools

Supervisor, Paid Social – MGM

Key skills