Develop and manage a cross-channel content strategy aligned to enrollment goals
Create and maintain a content calendar spanning social media, email, website, and key campaigns
Ensure consistent messaging and tone across all parent-facing channels
Own social media content end-to-end: planning, writing, scheduling, and posting
Monitor and moderate comments and messages, escalating as needed
Partner with design and agency teams on creative assets
Track engagement and help optimize content over time
Own B2C nurture journeys for prospective and enrolled families
Write and optimize email campaigns, automated nurture series, and CRM communications
Collaborate with marketing operations to improve performance and conversion
Manage website content updates and new page creation
Write and edit parent-facing copy that is reassuring, approachable, and enrollment focused
Ensure content remains accurate and on brand across locations and programs
Collaborate with external design agencies to produce brochures, flyers, ads, and digital assets
Write creative briefs and provide thoughtful feedback
Translate strategy into clear, compelling, parent-friendly messaging

4–7 years of experience in content marketing, communications, or lifecycle marketing
Strong B2C writing experience (parent-, family-, or education-focused a plus)
Experience owning content calendars and managing content across multiple channels
Hands-on experience with social media management and moderation
Comfortable working in a lean, fast-moving team
Organized, proactive, and comfortable taking initiative
Experience working with creative or design agencies is a plus
Writing Samples: Please include 1–2 writing samples that demonstrate B2C communication, ideally for parents or families (email, web, or social)

Content Manager, Communications

Key skills