Amplify the Pager Health brand as the leader in digital care navigation to healthcare business executives
Accountable for all account-based B2B and B2C/engagement marketing activities, budget, tactics and staff management
Collaborate with Sales and lead generation resources to drive qualified account leads
Work with Product, BD teams to establish Pager Health key product marketing and go-to-market messaging and collaterals
Deploy messages across leading paid, earned owned and social channels
Partner with leading industry consultants, analysts, agencies and thought leaders to engage key business audiences
Partner with customers to produce, distribute and promote white-papers and case studies about the value of the Pager Health solution
Ensure strong Pager Health presence at leading healthcare industry events, conferences, trade shows, etc. to gain exposure and generate new business opportunities

Minimum 10 years of experience in progressively more responsible marketing strategy and execution positions, preferably in technology, start-ups, or SaaS organizations
5+ years' experience in B2B / Enterprise digital marketing
Ability to develop and execute scalable marketing strategies that drive client acquisition, engagement and retention
Experience leading and mentoring marketing teams, fostering cross-functional collaboration with sales, product, and client success
Experience in launching new healthcare technologies (prefer experience with AI powered health tech) marketing positioning and competitive differentiation
Ability to define clear value propositions and create compelling messaging that resonates with various healthcare stakeholders
Expertise in mapping and optimizing user journeys, from engagement to retention
Sales enablement: Developing materials, case studies and training for sales teams to effectively communicate the product value
Demand Gen: Experience in SEO, SEM and paid media, email marketing, and ABM strategies
Proficiency in analytics tools to track KPIs, measure campaigns and iterate on strategies and insights
Strong grasp of CAC and ROI-driven marketing tactics
Bachelor’s Degree (Master’s Degree preferred) in Marketing (or related field) and/or equivalent professional experience
Experience and relationships with leading healthcare industry agencies, media, consultants and thought leaders
Healthcare experience is required
Agency experience is a plus.

VP, Marketing

Key skills