Develop and own Innovaccer’s annual U.S. event calendar, aligned to GTM priorities, target segments (Provider, Payer, Life Sciences, etc.), and revenue goals.
Define a clear event taxonomy and strategy framework (e.g., Tier 1 conferences, executive roundtables, hosted dinners, partner-led forums, customer summits, field events).
Establish selection criteria for: Which events to sponsor vs. attend vs. host, Geographic priorities, Account concentration, Competitive presence.
Align event mix with strategic priorities such as enterprise ABM, product launches, vertical focus areas, and brand positioning.
Conduct ROI and historical performance analysis to inform event investment decisions.
Define target audience profile (in collaboration with Sales leadership), Strategic objective, Core messaging and narrative, On-site experience design for each priority event.
Determine optimal event format and setting: Booth strategy vs. hosted suite vs. private dinner vs. executive forum, Venue selection.
Design agenda and flow: Executive roundtables, Fireside chats, Customer storytelling, Thought leadership positioning.
Identify appropriate strategic partners and define engagement model.
Partner with Sales Leadership to identify priority accounts and territories for event participation.
Lead end-to-end logistics, vendor management, and operational execution for events.
Define event success metrics beyond vanity metrics and partner with Marketing Ops and Sales Ops to track ROI.

8–12+ years of experience in B2B event marketing, field marketing, or experiential marketing — preferably within healthcare SaaS.
Strategic Event Portfolio Leadership.
Demonstrated experience designing annual event strategies aligned to enterprise sales motions.
Strong understanding of healthcare conference ecosystems (HIMSS, HFMA, AHIP, Becker’s, etc.).
Executive-Level Experience Design.
Experience hosting executive roundtables, curated dinners, and high-touch engagement forums.
Ability to craft structured, outcome-driven agendas.
Revenue & ROI Orientation.
Proven track record of driving measurable pipeline impact from events.
Familiarity with CRM and reporting systems (Salesforce, marketing automation tools).
Cross-Functional Leadership.
Ability to influence Sales, Marketing, Product, and Executive stakeholders.
Strong planning discipline and stakeholder communication.
Operational Excellence.
Exceptional vendor management and negotiation skills.
Strong project management capabilities with attention to detail.
Education
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.

Generous Paid Time Off: Recharge and relax with 22 days of fixed time off per year, in addition to company holidays—because we believe work-life balance fuels performance.
Best-in-Class Parental Leave: Spend quality time with your growing family. We offer one of the industry’s most generous parental leave policies to support you during life’s most important moments.
Recognition & Rewards: We celebrate wins—big and small. Get rewarded with monetary incentives and company-wide recognition for your impact and dedication. Your hard work won’t go unnoticed.
Comprehensive Insurance Coverage: Stay covered with medical, dental, and vision insurance, plus 100% company-paid short
and long-term disability and basic life insurance. Optional perks include discounted legal aid and pet insurance.

Director of Events – Marketing

Key skills