Senior Manager, Product Marketing – Channel Enablement

Role Overview

• Develop scalable growth enablement frameworks that can be applied across multiple products
• Translate product strategy, growth initiatives, & messaging into prioritized, executable cross-channel plans
• Enable readiness across all customer touchpoints
• Retail, Care, Digital Commerce, & Marketing teams
• Drive disciplined execution with clear performance measurement, feedback loop, speed to market, and quality standards
• Serve as a connective link between Product Owners and Channel Leaders
• Identify common growth levers across a diverse product portfolio to build reusable execution playbooks
• Establish structured planning and prioritization frameworks to reduce friction and improve organizational efficiency
• Champion modern approaches to selling and marketing in a digital-first, AI-enabled ecosystem
• Introduce new technologies & operating models that enhance personalization, targeting precision, & speed
• Drive experimentation in emerging areas such as AI-assisted selling and conversational commerce
• Create Improved customer lifecycle performance across acquisition, upsell, cross-sell, and retention

Requirements

• Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent
• Acceptable areas of study include Marketing, Business, Communications, Computer Science or related field
• 10 years marketing & sales and/or relevant experience
• 7+ years of cross functional leadership experience and experience facilitating and leading strategic planning efforts and driving alignment across an organization
• 2+ years supervisory and/or leadership experience
• Experience with strategic business planning processes in large organizations; ability to lead, facilitate and advise cross functional leaders aligning them to a common purpose
• Experience managing, mentoring, motivating and growing a mature and goal-driven functional team; must have strong history of developing people, both technically and individually
• Experience partnering with internal stakeholders (including senior Management)
• Experience working in a demanding, fast-paced environment
• Experience leading and developing high-powered teams
• Excellent interpersonal, presentation, oral, and written communication, and negotiation skills
• Excellent organization skills with attention to detail
• Ability to lead in ambiguous and rapidly changing business environment situations and effectively negotiate to gain resolution
• Ability to influence, lead and coach cross functional teams and leaders and champion new concepts and leaders
• Excellent problem-solving and analytical skills with impeccable business judgment
• Must be highly self-motivated, able to work autonomously and in high pressure environments while maintaining a collaborative partnership with functional teams, stakeholders and leadership
• Ability to think creatively and focus on opportunities for growth and improvement
• At least 18 years of age
• Legally authorized to work in the United States

Benefits

• Medical, dental, and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off and up to 12 paid holidays
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short
• and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Access to commuter and transit programs