About this role

Develop clear and compelling product positioning that highlights the value of the HPE data protection portfolio and solutions including software and hardware.
Define and execute go-to-market strategies for existing and new product offerings.
Produce high-impact marketing collateral, including value propositions, presentations, solution briefs, whitepapers, case studies, videos and blogs.
Conduct market research to identify trends, customer pain points, and competitive insights.
Develop sales enablement tools, such as battle cards, product training materials, and objection-handling guides.
Work closely with customer success teams to identify and showcase customer success stories.
Partner with external organizations to share marketing efforts and expand market presence.

BA or BS in Marketing or related field; MBA preferred.
3+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing for data protection solutions.
Strong understanding of hybrid IT environments, data protection hardware and software, and AI-driven solutions.
Proven track record of developing go-to-market strategies and crafting compelling product narratives.
Ability to work cross-functionally and build strong relationships with product, sales, and marketing teams.
Alliance marketing and/or partner marketing experience is a plus.

Data Protection Product Marketing Manager

Key skills